Table of Contents
Acknowledgments ix
Introduction xi
Section 1 Getting Started 1
Introduction 1
What Is Certification? 1
Reasons for Earning the CAE 2
Are You Ready to Earn the CAE? 4
Evaluating Where You Are Now 9
Section 2 Creating and Executing a Study Plan 25
Planning Your CAE Exam Study Path 25
Identifying Study Resources 28
Creating a Personalized Study Schedule 30
Participating in a Study Group 35
Using Your Study Time Effectively 40
Section 3 Studying the Domain Content 47
The CAE Domains—Basis and Creation 47
Studying the Content Domains 48
Domain 1 Strategic Management 50
Recommended Reading 50
Key Terms and Concepts 51
Domain 1 Content Review 65
Domain 1 Exam Content Outline Self-Assessment 77
Study Questions 83
Section Review Considerations 93
Study Questions Answer Key 94
Domain 2 Governance and Structure 96
Recommended Reading 96
Key Terms and Concepts 97
Domain 2 Content Review 103
Domain 2 Exam Content Outline Self-Assessment 105
Study Questions 109
Section Review Considerations 113
Study Questions Answer Key 116
Domain 3 Membership Development 118
Recommended Reading 118
Key Terms and Concepts 119
Domain 3 Content Review 122
Domain 3 Exam Content Outline Self-Assessment 130
Study Questions 133
Section Review Considerations 139
Study Questions Answer Key 141
Domain 4 Programs, Products, and Services 143
Recommended Reading 143
Key Terms and Concepts 144
Domain 4 Content Review 151
Domain 4 Exam Content Outline Self-Assessment 156
Study Questions 161
Section Review Considerations 167
Study Questions Answer Key 168
Domain 5 Leadership 169
Recommended Reading 169
Key Terms and Concepts 170
Domain 5 Content Review 174
Domain 5 Exam Content Outline Self-Assessment 180
Study Questions 184
Section Review Considerations 191
Study Questions Answer Key 193
Domain 6 Administration 195
Recommended Reading 195
Key Terms and Concepts 196
Domain 6 Content Review 205
Domain 6 Exam Content Outline Self-Assessment 218
Study Questions 224
Section Review Considerations 234
Study Questions Answer Key 237
Domain 7 Knowledge Management and Research 239
Recommended Reading 239
Key Terms and Concepts 240
Domain 7 Content Review 241
Domain 7 Exam Content Outline Self-Assessment 246
Study Questions 248
Section Review Considerations 251
Study Questions Answer Key 252
Domain 8 Public Policy, Government Relations, and Coalition Building 254
Recommended Reading 254
Key Terms and Concepts 255
Domain 8 Content Review 261
Domain 8 Exam Content Outline Self-Assessment 268
Study Questions 270
Section Review Considerations 274
Study Questions Answer Key 275
Domain 9 Marketing, Public Relations, and Communications 277
Recommended Reading 277
Key Terms and Concepts 277
Domain 9 Content Review 281
Domain 9 Exam Content Outline Self-Assessment 289
Study Questions 291
Section Review Considerations 296
Study Questions Answer Key 298
Section 4 Exam Day Preparation—and Beyond 301
Preparing for Exam Day 301
Taking the CAE Exam 305
After the Exam 309
Section 5 CAE Practice Exam 311
Introduction 311
CAE Abbreviated Practice Exam (Full Version Online) 314
Section 6 Appendix 321
ASAE Standards of Conduct 321
Practice Exam Answer Key 331