Carole Mahoney’s innovative, research-based methods will revolutionize the way you think about sales, connect with clients, and grow your business. Say goodbye to outdated tactics and read this book instead.” —Daniel H. Pink, #1 New York Times–bestselling author of To Sell Is Human, Drive, and When
“Finally, a sales book for business owners and salespeople that digs into the hidden weaknesses in sales execution that no one is talking about. This book is a paradigm shift on how to think about selling, the buying process, and human connection. Reading Buyer First will not only make you a better salesperson but a better person.” —Melinda F. Emerson,, author of Become Your Own Boss in 12 Months
“An essential resource for business owners, entrepreneurs, and sellers to demystify sales success through actionable research and data that transforms personal sales results.” —Mark Roberge, author of The Sales Acceleration Formula and senior lecturer at Harvard Business School
“Carole Mahoney has done the impossible: written the sales book that has never been written before, and one that is long overdue. Buyer First is packed with powerful research, engaging stories, and real-life tactics on what it takes to excel in sales today—confidence, action, results! If you’re in sales, read it; if you lead a sales team, share it; and if you want to help anyone take their sales game to the next level, buy it!” —Meridith Elliott Powell, author of Thrive
“While ‘buyer first’ is an essential concept in business today, Carole Mahoney has created an entire ecosystem for your sales processes. From concept, to origin story, to mindset blocks, to effective strategies, it’s all here for sustainable success in sales. A book you will refer back to time and time again.” —Jeffrey Shaw, author of The Self-Employed Life and Lingo
