Business Writing for Results: How to Create a Sense of Urgency and Increase Response to All of Your Business Communications

by Jane K Cleland

Overview

Effective writing is accessible, professional, and direct. In the business world, the best writing must be friendly but not too conversational, professional without being dry, and results driven without feeling like a “hard sell.” Business Writing for Results shows you how to write emails, reports, proposals, and other action-oriented communications that meet these standards—in three easy steps. You’ll write cleaner, more polished communications in far less time than you ever thought possible. 

Using engaging and thought-provoking examples and interactive exercises, the lessons in this book will help you express your ideas clearly, concisely, and persuasively. You’ll discover how to write:

• Proposals that generate new business
• Reports that illuminate key points
• Emails that are easy to read and respond to
• Training workbooks that facilitate deep understanding and results-based learning
• Letters that get you job interviews, business opportunities, and donations

Using a reader-focused approach, you’ll learn professional tips and tricks that are easy to remember—and that work. Business Writing for Results helps you get your points across clearly, quickly, and effectively in order to produce the outcomes you want.

PRAISE: 

“A life ring in disguise. I feel like I’m drowning at work and through this book, the rescue boat is in sight and coming my way. Thank you, Jane.” —Karen A. Polan, Senior Field Specialist, First Energy

“Jane’s real life examples helped me understand the concepts.” —Christine Lotz, Product Research Technician, Hillshire Farms

“After implementing several of [her] suggestions, we boosted the bottom line by 15-20 percent. Thanks, Jane.” —Denise Dennis, Office Manager, Eye Surgery Associates

“Business Writing for Results is terrific! I’ve been in business for twenty years, so it takes something special to get through the haze of habit! Jane’s book does it!” —Nancy Hartman, Writer, TKR Cable 

“Our highest rated trainer—by far—is Jane Cleland!” —Candace Cross, Manager, Training, IBM Corporation 

Product Details

ISBN-13:	9781940941363
Publisher:	Diversion Books
Publication date:	04/16/2014
Sold by:	Barnes & Noble
Format:	eBook
Pages:	144
File size:	1 MB

About the Author

Jane K. Cleland, author, corporate trainer, and professor, has more than 25 years’ experience in professional and academic settings. She has developed content used by scores of corporations and government agencies throughout North America, as well as organizations in Europe and Asia. Her clients have included American Express, Pepsi, Pfizer, Pricewaterhouse Coopers, the American Association of Advertising Agencies, the American Management Association, and multiple universities. Jane’s had four non-fiction books published and two training videos produced, all on business communication topics. Jane also writes the Josie Prescott Antiques Mystery series which is published by St. Martin’s Press. She’s on the faculty of Lehman College, part of the City University of New York. More information is available at www.janecleland.com.