Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Deal Maker

by Stuart Crainer

Overview

Now brought completely up-to-date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdoch's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, Business The Rupert Murdoch Way is a fascinating insight into what it takes to create a global business empire.

Product Details

ISBN-13:	9781841121505
Publisher:	Wiley
Publication date:	04/03/2002
Series:	Big Shots Series , #10
Edition description:	2nd Edition
Pages:	160
Product dimensions:	5.47(w) x 8.46(h) x 0.51(d)

About the Author

STUART CRAINER is co-founder of the media content, concepts, and consulting firm, Suntop Media. He is the author of numerous books on business, including The Financial Times Handbook of Management, The Ultimate Business Library, The Tom Peters Phenomenon and Business the Jack Welch Way.

Table of Contents

Rupert Murdoch Revisited… v

The Lift and Times of Rupert Murdoch 1

One: Go with the Flow 25

Two: Goodbye Mr Nice Guy 35

Three: Place Your Bets 47

Four: Lead from the Front 63

Five: King of the Nitty Gritty 75

Six: DNA Marketing 83

Seven: Speed Freaks 91

Eight: Think Tomorrow Today 101

Nine: Ambition Never Dies 113

Ten: Drive the Company 123

How to Succeed Like Rupert Murdoch 133

Will News Corp Survive? 139

Further Reading 143

Index 145 

Reading Group Guide

Other Business Way books include:

• Business the Bill Gates Way (0-8144-7036-X)
• Business the Jack Welch Way (0-8144-7033-5) Business the Richard Branson Way (0-8144-7035-1)

Editorial Reviews

Is there anything new to say about the four high-profile corporate executives featured in this series? The work of Dearlove and Crainer, two British business writers, suggests that there is not. Their texts consist of quotes from previous books and articles held together by statements that appear to have little to legitimize them. The authors give no indication of the source of their opinions, facts, and speculation. For each executive, there are ten "secrets" on which the analysis of his management style is based. Although the other three executives are referred to in each book, there is no attempt at comparative analysis. For example, for Murdoch, ruthlessness is cited as a secret of success, with the belief that "nice guys finish second." But Branson's common touch with customers and staff alike is the key to his popularity and success. Go figure. The quality of the writing is uneven and frequently repetitious, but there is an easygoing approach that makes all four books appealing for a quick read. Undergraduate term-paper writers and casual readers who have heard these names may appreciate the one-stop biography/management style content. Graduate students, businesspeople, and other specialists will pass on these books in search of more solid content.--Susan DiMattia, "Library Journal" Copyright 1999 Cahners Business Information.

Library Journal