Business the Amazon.com Way: Secrets of the Worlds Most Astonishing Web Business

by Rebecca Saunders

Overview

Having toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com its list, not to mention a makeover for the web's most recognisable site, is Amazon pushing its luck or positioning for the future of e-commerce? The so-called 'market correction' has questioned the future of e-retailing, but for Amazon the future is still bright.
Now completely updated for this new edition, Business the Amazon.com Way shows how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for investors, a great experience for shoppers and a model for entrepreneurs and business leaders everywhere.

Product Details

ISBN-13:	9781841121550
Publisher:	Wiley
Publication date:	03/15/2002
Series:	Big Shots Series , #1
Edition description:	REV
Pages:	232
Product dimensions:	5.43(w) x 8.50(h) x 0.74(d)

About the Author

Rebecca Saunders is a freelance journalist based in New York City.

Table of Contents

Introduction: The Sam Walton of the Web

One: Live and Breathe E-Commerce

Two: Hire and Keep Employees Happy

Three: Focus

Four: Brand the Site

Five: Get and Keep Customers by Offering Great Value

Six: Develop Unbeatable Logistics

Seven: Stay Lean

Eight: Practice Technoleverage

Nine: Innovation and Enlightened Adaptation

Ten: Grow With the Best

Eleven: Where Do We Go From Here?

Index