Business Studies For Dummies

Business Studies For Dummies

by Richard Pettinger
Business Studies For Dummies

Business Studies For Dummies

by Richard Pettinger


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Your hands-on introduction to modern business and business education

Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.

You'll get trusted, easy-to-follow coverage of all the topics you'll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics.

  • Includes a clear, engaging, and concise overview of the key topics you'll encounter in your studies
  • The perfect study companion for students

With Business Studies For Dummies, you'll be one step ahead of the competition—at university and on the job.

Product Details

ISBN-13: 9781118348116
Publisher: Wiley
Publication date: 02/03/2014
Series: For Dummies Books
Pages: 416
Sales rank: 1,142,285
Product dimensions: 7.30(w) x 9.20(h) x 1.00(d)

About the Author

Richard Pettinger, MBA, is the Principal Teaching Fellow in Management Education at the Department of Management Science and Innovation, University College London. He is also Director of the BSc/MSci Information Management for Business programme, a major national initiative to transform undergraduate and pre-professional business and management education.

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Table of Contents

Introduction 1

Part I: What Is Business? 5

Chapter 1: Understanding Business and Business Studies 7

Chapter 2: Identifying the Internal and External Influences on Business 21

Chapter 3: Using Business Analyses 37

Chapter 4: Making Decisions 61

Part II: How Business Works 75

Chapter 5: Structuring and Evolving Organisations 77

Chapter 6: Meeting Stakeholder Demands 91

Chapter 7: Organising for Success 103

Part III: How to Be a Business and Do Business 119

Chapter 8: Understanding Business Strategy 121

Chapter 9: Creating Great Products and Services 137

Chapter 10: Marketing Your Products or Services 151

Part IV: Money, Money, Money 171

Chapter 11: Understanding Finance 173

Chapter 12: Structuring Accounts 193

Chapter 13: Investing in the Present and in the Future 211

Chapter 14: Using Numbers in Business 231

Part V: The Awkward Bit: The People! 245

Chapter 15: Knowing People 247

Chapter 16: Managing Human Resources 269

Chapter 17: Handling Employee Relations 289

Part VI: Putting It All Together 307

Chapter 18: Examining Operations 309

Chapter 19: Delivering Great Projects 327

Chapter 20: Using Technology to Your Best Advantage 341

Part VII: The Part of Tens 357

Chapter 21: Ten Tips for Succeeding at Business School 359

Chapter 22: Ten Ways to Put Your Knowledge to Work Outside the Classroom 367

Index 375

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