The main premise of the book is concerned with the backward linkage strategy of US and Asian Pacific firms, and is therefore based on a specific set of relevant core cultural values rather than a universal set of values. The material in this volume is derived from directly and indirectly collected data, and in addition, unstructured face-to-face interviews with representatives from multinational firms headquartered across different cultures.
This volume will provide academics, researchers, students, business consultants and strategists a new perspective on business strategy as well as an up-to-date source of industry material.
The main premise of the book is concerned with the backward linkage strategy of US and Asian Pacific firms, and is therefore based on a specific set of relevant core cultural values rather than a universal set of values. The material in this volume is derived from directly and indirectly collected data, and in addition, unstructured face-to-face interviews with representatives from multinational firms headquartered across different cultures.
This volume will provide academics, researchers, students, business consultants and strategists a new perspective on business strategy as well as an up-to-date source of industry material.
![Business Strategy and National Culture: US and Asia Pacific Microcomputer Multinationals in Europe](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Business Strategy and National Culture: US and Asia Pacific Microcomputer Multinationals in Europe
272![Business Strategy and National Culture: US and Asia Pacific Microcomputer Multinationals in Europe](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Business Strategy and National Culture: US and Asia Pacific Microcomputer Multinationals in Europe
272Hardcover
Product Details
ISBN-13: | 9781840644807 |
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Publisher: | Edward Elgar Publishing |
Publication date: | 09/29/2002 |
Series: | New Horizons in International Business series |
Pages: | 272 |
Product dimensions: | 6.30(w) x 9.30(h) x 1.10(d) |