This book highlights many strategies including other sales techniques such as marketing in the market place guideline. We all struggle to introduce new ideas or products, regardless the physical aspects, or the existence of what we sell or service, the purpose and who to serve. By reading through this book, allowing to breakthrough and build a strong pathway to the sales journey. The content also includes segments by categories, highlighting needs and culture to acknowledge such as ; customer relationships management known(CRM), key area to sustain and develop business relationships, the mentioned above included marketing materials and demonstration basics rules & knowledge.