BUSINESS POLICY AND STRATEGIC MANAGEMENT: CONCEPTS AND APPLICATIONS

by VIPIN GUPTA, KAMALA GOLLAKOTA, R. SRINIVASAN

Overview

This innovative introduction to business policy and strategic management, covering both the illustrative cases and conceptual foundation, offers authoritative approaches to strategic leadership in emerging markets. Among its many unique features, this comprehensively updated and revised second edition is structured to help students think strategically.The major organizational issues in strategy development are covered through an analytical study of: nine different perspectives on organization to capture the rich history of the discipline and enlighten the nature of strategy; the concept of strategic intent to guide action; 9-M model to analyze strategies in functional areas of manpower, materials, methods, money, manufacturing, machine, marketing, motivating, and manipulating; competitive gaming model to strategize different types of market structures; internetworking model to develop high-performance Internet ventures; strategic business model to unfold hidden value into new directions.It also covers: value model to explain strategic elements of innovation and technology management; ethical and international issues in the context of corporate governance; strategic leadership model relevant to the emerging market ground realities; and, strategic control model (both balanced and extended scorecard) to explore the influence of environmental and cultural contexts on effective performance. The text is well supported by more than one thousand sources of international research, India-focused case studies and experiential assignments. This comprehensive text on theory and practice of strategic management is a must read for management students as well as business practitioners and consultants.

Product Details

ISBN-13:	9788120332447
Publisher:	PHI Learning
Publication date:	01/01/2007
Sold by:	Barnes & Noble
Format:	eBook
File size:	3 MB

About the Author

<TABLE border=0 width="100%"><TBODY><TR><TD width="100%" colSpan=2 align=center><HR color=#ffffff noshed=""></TD></TR><TR><TD class=subheading vAlign=top noWrap><B>Author Name</B>&nbsp;</TD><TD class=normal>GUPTA, VIPIN&nbsp;</TD></TR><TR><TD class=subheading vAlign=top noWrap><B>About Author</B>&nbsp;</TD><TD class=normal>VIPIN GUPTA (Ph.D. and Post-Doc in Management from Wharton School) is Roslyn Solomon Jaffe Chair Professor of Strategy at Simmons College, Boston. Earlier, he taught at Grand Valley State University (2003–05) and Fordham University (1997–2003). He has offered several training programs and workshops on strategic planning and cross-cultural management to senior executives, administrators, and defense personnel, and on research methods to the doctoral students and faculty in India and the US. &nbsp;</TD></TR><TR><TD>&nbsp;</TD><TD>&nbsp;</TD></TR><TR><TD class=subheading vAlign=top noWrap><B>Author Name</B>&nbsp;</TD><TD class=normal>GOLLAKOTA, KAMALA&nbsp;</TD></TR><TR><TD class=subheading vAlign=top noWrap><B>About Author</B>&nbsp;</TD><TD class=normal>KAMALA GOLLAKOTA (Ph.D.) is Associate Professor at the University of Redlands, California. Prior to this assignment, she taught at the University of South Dakota (1989–2005); earlier, she was an adjunct professor at the University of Maryland. Before entering the academic world, she worked with Crompton Greaves Limited, and thus has experienced the realities of the very corporate world that she now helps the aspiring managers discover.&nbsp;</TD></TR><TR><TD>&nbsp;</TD><TD>&nbsp;</TD></TR><TR><TD class=subheading vAlign=top noWrap><B>Author Name</B>&nbsp;</TD><TD class=normal>SRINIVASAN, R.&nbsp;</TD></TR><TR><TD class=subheading vAlign=top noWrap><B>About Author</B>&nbsp;</TD><TD class=normal><B>R. SRINIVASAN</B> (Fellow, IIM Bangalore) is Professor, Department of Management Studies, Indian Institute of Science (IISc.), Bangalore. He had his post-doctoral training at the University of Leeds (U.K.). Professor Srinivasan has more than 32 years of experience with premier institutions such as IISc., Administrative Staff College of India, Hyderabad, and NITIE, Mumbai. He has served with distinction in reputed organizations like Tata Consulting Engineers and Indian Telephone Industries. He is a recipient of the International Statistical Institute Award (1983) and the Colombo Plan Award (1989).

Professor Srinivasan has to his credit more than 135 articles in leading international and national journals.&nbsp;</P></TD></TR></TBODY></TABLE></P>

Table of Contents

Preface
Acknowledgements
Section A: BUSINESS STRATEGY
1. Business Policy and Strategic Management—An Introduction
2. Strategic Intent
3. Business Strategy Formulation
4. Strategic Functions and Functional Strategies
5. Internal Analysis
6. External Analysis
7. Competitive Gaming Strategy
Section B: CORPORATE STRATEGY
8. Corporate Strategy Formulation
9. International Strategies
10. Strategic Organizational Design
11. Learning and Knowledge Organization Strategy
12. Public and Non-profit Organizations’ Strategy
13. Family and Micro Business Strategy
14. Internetworking and E-Business Strategy
Section C: ENACTMENT STRATEGY
15. Strategic Business Model
16. Strategic Innovation and Technology Management
17. Strategic Leadership
18. Corporate Governance and Business Ethics
19. Strategic Planning and Change Management
20. Strategic Control
Index