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Overview
For theatrical design students and theater professionals, here is the essential guide to marketing your skills, furthering your career, and operating a successful business! In The Business of Theatrical Design, design veteran James Moody shares his proven techniques to help costume, scenic, and lighting designers become successful businesspeople. Here is the latest information regarding IRS, state, and business liabilities; salary and fee scales; equipment costs; professional organizations; union and contract issues; and much more. Plus dozens of working producers, promoters, and designers share their insights and offer a thorough, true-to-life profile of this competitive industry. An indispensable resource for anyone looking to pursue a career in the theater!
Product Details
| ISBN-13: | 9781581159851 |
|---|---|
| Publisher: | Allworth |
| Publication date: | 11/01/2002 |
| Sold by: | SIMON & SCHUSTER |
| Format: | eBook |
| Pages: | 294 |
| File size: | 505 KB |
About the Author
James L. Moody, considered one of the founders of lighting design, is the head of the TechnicalTheatre program and technical director and lighting designer for the Theatre Academy at LosAngeles City College. He has designed lighting for over 350 theatrical productions, most recentlyDoubt at the Kansas City Repertory Theatre Company. He has received numerous theatricaldesign awards including the Drama Logue Award, a Los Angeles Theatre Critics Award, and theDistinguished Achievement Award in Lighting Design from the United States Institute for TheatreTechnology. Moody’s other distinctions include two Emmy Award nominations for his televisionwork. In addition to The Business of Theatrical Design he is the author of Concert Lighting;Techniques, Art, and Business, now in its third edition. He lives in Los Angeles, CA.
Table of Contents
| Introduction | 1 | |
| Chapter 1 | What Kind of Business Am I? | 7 |
| Service Business | ||
| Profit-Making Business | ||
| Chapter 2 | Office, Home, or Studio | 11 |
| Geographic Location | ||
| Balance in Your Life | ||
| Cost of Living | ||
| Cost of Doing Business | ||
| Credentials | ||
| Business Stationery | ||
| Home Office | ||
| The Studio | ||
| Flexibility | ||
| Chapter 3 | Staff and Design Associates | 21 |
| Design Assistants | ||
| Staff | ||
| Interns | ||
| Hiring | ||
| Chapter 4 | Accounting for Small Business | 27 |
| Business Manager | ||
| Certified Public Accountant | ||
| Computer Programs | ||
| Specialized Business | ||
| Some Principles of Accounting | ||
| Accrual versus Cash-Based Accounting | ||
| Calendar Year versus Fiscal Year | ||
| Principles | ||
| Financial Statements | ||
| Other Terms | ||
| Double-Entry Bookkeeping | ||
| The Rest of Accounting 101 | ||
| Choosing a Bank | ||
| More Reading | ||
| Chapter 5 | Business Liability and Insurance | 43 |
| Credit Reporting | ||
| Current and Long-Term Liabilities | ||
| How Are We Liable? | ||
| What Can We Do to Protect Ourselves? | ||
| Client's Liability for Payment | ||
| Business Liability | ||
| Insurance | ||
| Home Businesses | ||
| Chapter 6 | Financial and Legal Considerations | 55 |
| Paperwork for Starting a Business | ||
| Business Entities | ||
| More Complex Entities | ||
| Independent Contractor | ||
| Safe Harbor Protection | ||
| Employee Leasing and Payroll Companies | ||
| Chapter 7 | Sales Methods, Technology, and Follow-Up | 72 |
| What Are You Selling? | ||
| What Makes You Unique? | ||
| Marketing Tools | ||
| Networking | ||
| Direct Mail | ||
| Cold Calls | ||
| Brochures | ||
| Compact Discs | ||
| The Telephone | ||
| Press Release | ||
| Business Follow-Up | ||
| When to Follow Up | ||
| The Callback | ||
| Postcards | ||
| Web Sites and the Internet | ||
| Agents | ||
| Chapter 8 | Making Contacts | 89 |
| Gatherings and Parties | ||
| Trade Publications | ||
| Lists of Other Designers | ||
| Magazines and the Internet | ||
| Chapter 9 | Personal Appearance | 96 |
| Dress for Inclusion | ||
| Branding | ||
| Specific Work Areas and Appearance | ||
| Dress for the Position | ||
| Chapter 10 | The Interview | 103 |
| Luck | ||
| Game Plan | ||
| Preparation | ||
| Positive Attitude | ||
| Portfolio | ||
| Listening | ||
| Finances and Logistics | ||
| Honesty | ||
| Passion | ||
| Closing | ||
| Informational Interview | ||
| Form Resumes and Letters | ||
| Chapter 11 | Group Dynamics and Negotiating Skills | 117 |
| Writing Skills | ||
| Verbal Skills | ||
| Listening Skills | ||
| Assertiveness and Other Behaviors | ||
| Conflict Resolution | ||
| Brainstorming | ||
| Negotiating Skills | ||
| Options | ||
| Standards and Alternatives | ||
| Walk-Away Position | ||
| Group Negotiating | ||
| Chapter 12 | Theatrical Unions | 131 |
| International Alliance of Theatrical Stage Employees | ||
| United Scenic Artists | ||
| International Brotherhood of Electrical Workers | ||
| National Association of Broadcast Employees and Technicians | ||
| Actors' Equity Association | ||
| Equity (British) | ||
| Other Entertainment Media | ||
| Unions Outside the United States | ||
| Union Contracts | ||
| Fee Schedules | ||
| Chapter 13 | Professional Organizations | 146 |
| United States Institute for Theatre Technology | ||
| Canadian Institute for Theatre Technology | ||
| International Organization of Scenographers, Theatre Architects, and Technicians | ||
| The Association of British Theatre Technicians | ||
| The Society of British Theatre Designers | ||
| Association of Lighting Designers | ||
| International Association of Lighting Designers | ||
| Illuminating Engineering Society of North America | ||
| The Professional Lighting and Sound Association | ||
| The International Costumers' Guild | ||
| The Costume Society of America | ||
| The Costume Society of Great Britain | ||
| Audio Engineering Society | ||
| The Stage Managers' Association | ||
| The Themed Entertainment Association | ||
| Academy of Television Arts and Sciences | ||
| American Women in Radio and Television | ||
| The American Society of Cinematography | ||
| The American Society of Theatre Consultants | ||
| Entertainment Services and Technology Association | ||
| University/Resident Theatre Association | ||
| Chapter 14 | Contracts and Letters of Agreement | 157 |
| Uniform Commercial Code | ||
| Non-Contracting Situation | ||
| Contract Situations | ||
| Letter of Agreement | ||
| The Deal Memo | ||
| Loan-Out Agreements | ||
| What Makes a Contract? | ||
| Can You Trust the Client? | ||
| Small-Claims Court | ||
| Mediation | ||
| Chapter 15 | The Contract Rider and Follow-Up | 171 |
| Outline Form | ||
| Details Are Essential | ||
| Pre-Planning | ||
| Carnet | ||
| Technical Follow-Up | ||
| Limited Design Staff | ||
| Words with Different Meanings | ||
| Who Receives the Rider? | ||
| Promoter/House Contacting You | ||
| The Internet | ||
| Chapter 16 | Employment: Freelance, Academic, or Staff | 179 |
| Freelance Positions | ||
| Academic Positions | ||
| Staff Positions | ||
| Chapter 17 | Setting Your Salary and Fees | 194 |
| Union Wages | ||
| Personal Worth | ||
| Build Scenarios | ||
| Freelance | ||
| Business Fee Setting | ||
| Street Rate | ||
| The Last Man Method | ||
| Review Clause | ||
| Teaching Positions | ||
| Loan-Outs | ||
| Regional Theatre | ||
| Per Diem | ||
| Chapter 18 | Equipment and Service as a Side Business | 221 |
| My Business Story | ||
| What to Offer | ||
| Profit | ||
| Loss-Leader | ||
| Chapter 19 | Non-Union Shows and Other Productions | 217 |
| Negotiating Your Own Fees | ||
| Concerts | ||
| Corporate Shows | ||
| Television/Film | ||
| Themed Entertainment | ||
| Architectural | ||
| Theatre | ||
| Loan-Out companies | ||
| Unions Changing | ||
| Chapter 20 | The View from the Producer's Desk | 225 |
| Theatre | ||
| Corporate | ||
| Themed and Location-Based Entertainment | ||
| Film | ||
| Concerts | ||
| Financing the Production | ||
| The Promoter | ||
| Chapter 21 | The Designer's Perspective | 235 |
| Intellectual Property and Ownership | ||
| Be a Problem-Solver | ||
| Paul Dexter's Advice | ||
| Matt Levesque's Advice | ||
| Chapter 22 | The Future of the Business | 240 |
| Paul's Thoughts | ||
| Liz's Thoughts | ||
| Jeff's Thoughts | ||
| Martyn's Thoughts | ||
| Joe's Thoughts | ||
| Mike's Thoughts | ||
| Craig's Thoughts | ||
| Dawn's Thoughts | ||
| My Thoughts | ||
| Epilogue | ||
| Bibliography | 247 | |
| Accounting | ||
| Business | ||
| Law | ||
| Marketing | ||
| Psychology | ||
| Theatre | ||
| Appendix | 250 | |
| Associations and Organizations | ||
| Theatrical Unions, Guilds, and Associations | ||
| Commercial Publications: Magazines, Periodicals, and Resource Publications | ||
| Publishers of Theatre and Entertainment Books | ||
| Publishers of Business Books | ||
| Index | 263 |
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