Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.
Business: The Key Concepts:
* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.
Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.
Business: The Key Concepts:
* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.
Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
![Business: The Key Concepts](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Business: The Key Concepts
272![Business: The Key Concepts](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Business: The Key Concepts
272eBook
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Product Details
ISBN-13: | 9781134526222 |
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Publisher: | Taylor & Francis |
Publication date: | 09/02/2003 |
Series: | Routledge Key Guides |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 272 |
File size: | 299 KB |