Business is Personal: The Truth About What it Takes to Be Successful While Staying True to Yourself

by Bethenny Frankel

Overview

A New York Times bestselling author and successful businesswoman shares the advice she used to build a business and maintain balance as a media personality, mogul, and mother.

Consider this book your strategic toolbox, full of Bethenny’s smartest and most practical no-nonsense business principles and tactics, illustrated through her own compelling stories and lessons from the entrepreneurial front and experience building the successful Skinnygirl and Bethenny brands, becoming a successful television and podcast producer, and managing her philanthropic foundation. She also shares wisdom from her conversations with highly accomplished people from Mark Cuban to Hillary Clinton, Candace Bushnell to Matthew McConaughey and many more, on what it takes to be successful at every level in an authentic way.

So many women, including stay-at-home moms yearning for more, entrepreneurs, and 9-to-5ers see this time of disruption as an open road. As Bethenny says, the snow globe has been shaken.  This is THE handbook to navigate what will come next. Whether you are new to business, a seasoned rainmaker, pivoting from a loss or layoff– or just finding your way– you will find value within these pages. This book will inspire you to act without fear, turn mistakes into masterstrokes, and keep you laughing along the way. 
 

Product Details

ISBN-13:	9780306827051
Publisher:	Hachette Books
Publication date:	05/17/2022
Sold by:	Hachette Digital, Inc.
Format:	eBook
Sales rank:	501,330
File size:	1 MB

About the Author

Bethenny Frankel is a self-made businesswoman, TV producer, podcaster, multiple New York Times bestselling author, and mother. She is the Founder & CEO of Skinnygirl, a global lifestyle empire, featuring products for women that offer practical and stylish solutions to everyday problems. 

Bethenny was an instant fan favorite as a guest shark on ABC’s critically acclaimed series Shark Tank, showcasing her entrepreneurial prowess and gut instincts alongside the panel of investors. In 2019, Bethenny left the popular Bravo series The Real Housewives of New York City to focus more on her daughter, her philanthropy, and her business. Bethenny has also been named one of the Top 100 Most Powerful Celebrities by Forbes. She is always ahead of the curve, with an expertise in identifying and capitalizing on business opportunities. 

Table of Contents

Introduction Dive In, Strive, Thrive, Repeat ix

1 You've Got to Be in It to Win It 1

2 Success Is the Intersection of Intention and Luck 21

3 Trust the Process 37

4 Say What You Mean, Mean What You Say 51

5 Stay Five Steps Ahead 81

6 Know When to Hold Them and Know When to Fold Them 97

7 You're Only as Good as Your Weakest Link 119

8 Keep Your Circle Tight 141

9 Run the Marathon 161

10 Protect the Realm 179

11 The Wolves at the End of the Bed 203

12 It's Worth the Risk to Build It Because They Will Come 217

13 Fewer Buckets Full 235

Epilogue What Makes You Happy? 253

Acknowledgments 255

Editorial Reviews

02/21/2022

“Get in the game,” coaches Real Housewives of New York City star Frankel (A Place of Yes) in this braggadocian guide to achieving success through hard work. The self-described “idea hamster, addicted to innovation” purports to explain “what it takes to be successful in business while balancing the rest of your life,” and her primary argument is that persistence and hard work are more important than anything else. She holds up her own experience relentlessly pitching TV shows, content deals, and products as examples of her theory in practice, and opines that business success is dependent on living one’s values and maintaining one’s integrity. The execution is snappy enough, though it’s weighed down with clichés—“you’ve got to be in it to win it,” “trust the process”—and self-congratulatory descriptions of her own wins. Many readers may also find her scorn for “everybody complains about the fact that their identity holds them back” off-putting. It all winds up feeling like a conversation with someone who never asks a single question. This one’s only for fans. Agent: Andy McNicol, AMStudio. (May)

Publishers Weekly

"I love Bethenny's business mind. She puts a capital B in Beast Mode. When she sets her mind to get something done, she gets it done the right way. If business is part of your life, read this book."—Mark Cuban

“Bethenny is smart, savvy, and cares about the world. She gets things done…and is sharing her secrets so you can too."—Katie Couric

"Bethenny puts her heart, soul, and guts into every business venture. If you want to grow your hustle and your brand…READ THIS BOOK! This time, it’s personal."—Kelly Ripa

From the Publisher