Business Functions: An Active Learning Approach / Edition 1

by Jim Pearce, Lynne Butel, Jacqueline McIntyre, Tony Curtis, David Smith

Overview

This introduction to Business Functions delivers the knowledge and skills required to understand the key characteristics of business organisations and the core functions that contribute to their operations.

Product Details

ISBN-13:	9780631201779
Publisher:	Wiley
Publication date:	08/17/1998
Series:	Open Learning Foundation
Pages:	624
Product dimensions:	6.81(w) x 9.70(h) x 1.37(d)

About the Author

Jim Pearce is Joint Head of the Teaching Company Centre and Principal Lecturer in the University of Plymouth Business School.

Lynne Butel is Senior Lecturer (Corporate Strategy) in the University of Plymouth Business School.

Jacqueline McIntyre is Senior Lecturer (Human Resource Management) in the University of Plymouth Business School.

Tony Curtis is Director of Studies (Postgraduate Courses) in the University of Plymouth Business School.

David Smith is Lecturer (Operations Management) in the University of Plymouth Business School.

Stephen Rainbow is Associate Dean in the University of Plymouth Business School.

Christine Swales is a freelance author/editor.

Table of Contents

Preface.

1. Business Environments.

2. The Organization.

3. Marketing.

4. Operations Management.

5. Human Resource Management.

6. Business Operations.