Business Communication: Concepts and Applications in an Electronic Age / Edition 5

by Randolph H. Hudson, Bernard J. Selzler

Overview

Business Communication: Concepts and Applications in an Electronic Age features short, varied, up-to-date readings by 38 business communication authorities in business, government, and academia. It eases the job of teaching by helping students hone their written, verbal, and non-verbal business communication skills in a format that allows selective instruction and maximum flexibility.

The Fifth Edition has been extensively revised and updated; nineteen of the 38 articles are new. It now includes topics that instructors have been unable to find in longer texts.

Each article covers one topic, allowing you to focus discussion on a key concept. Application-oriented questions and active-learning cases follow each selection and offer opportunities for students to demonstrate their understanding of what they have read.

New topics covered include:
*business ethics
*the Internet
*voice mail
*ethics of electronic mail
*desktop publishing
*small-group discussion
*writing abstracts
*writing periodic reports

The book stands alone or can supplement and extend the scope of other business communication texts. The pages are perforated so that assignments can be removed from the book and turned in. You'll find all the pedagogical support you'll need in the accompanying revised Instructor's Manual/Testing Program.

Product Details

ISBN-13:	9780195329681
Publisher:	Oxford University Press
Publication date:	01/01/1994
Edition description:	REV
Pages:	254
Product dimensions:	8.25(w) x 11.00(h) x 0.56(d)

Table of Contents

(An asterisk indicates a new chapter in the Edition)Part I. Business Communication: Some Truths Never Die1. Principles of Written CommunicationCourtland L. Bovee, Grossmont College2. The Three Deadly Sins of Business WritingRichard J. Londo, St. Norbert College3. Plain English, PleaseJames Y. Dayananda, Lock Haven University*4. From the Bottom Up: A New Approach to Problem SolvingEllen Tripp, University of Southern Maine*5. Making Business Meetings WorkGary M. Shulman, Miami UniversityMark Bernheim, Miami UniversityPart II. The Electronic Office: Communicating in Cyberspace*6. Desktop Publishing: Would You Trade Eight Bits for a ByteMichael Stanton, Occupational Outlook Quarterly*7. Future ShopLisa Sanders, Business News*8. PCs Start Sweeping Away Business FormsWilliam M. Bulkeley, The Wall Street Journal*9. Fax the Word Out FastDaniel P. Dern, Home Office Computing*10. E-Mail: A User's GuideEd Krol, The Whole Internet User's Guide and Catalog*11. What Is the Internet?Ed Krol, The Whole Internet User's Guide and CatalogPart III. Basic Structures of Business Communication: Letters, Memos, and Reports12. Principles of Writing LettersCourtland L. Bovee, Grossmont College13. The Process of Writing a Business LetterBernard J. Selzler, University of Minnesota, Crookston14. The Anatomy of the Business LetterEdgar C. Alward, Westfield State CollegeLois Pigford, Denver Auraria Community College15. A Memorandum about MemosMax Rose, Supervision Magazine16. Using Visual Aids in Written and Oral CommunicationThomas R. Allen, Appalachian State University*17. How to Organize Your Next Periodic ReportRichard J. Londo, St. Norbert College*18. A Brief Guide to Writing Short ReportsCarolyn Spillers-Roberts, Pembroke State UniversityRandolph H. Hudson, Northeastern Illinois University19. Principles of Writing Formal ReportsCourtland L. Bovee, Grossmont College*20. Summarizing: The Art of Writing Abstracts and Executive SummariesKatherine Ozbirn, Chapman University21. International Business WritingMyron D. Yeager, Chapman UniversityPart IV. Persuasion in the Marketplace: The Driving Force of Business*22. Sales Letters That SellEd Nanas, Your Company*23. 1-900 Buy InfoAlan Rider, Home Office Computing*24. Voice Mail Makes a DifferenceMike Bransby, The Journal of Business Strategy25. Mastering the Art of a Winning Business PresentationDarlene M. Pibal, Western Illinois University26. The Proposal: Persuading with a PlanNancy Martinez, University of Albuquerque27. Can You Say No Without Twisting the Knife?Michael H. Murray, Supervisory Management28. Techniques of Writing Credit LettersJames Y. Dayananda, Lock Haven University29. Touches that Take the Sting Out of AdjustmentsWilliam H. Butterfield, Sales & Marketing Management30. Assertiveness on the JobSteven Katz, State Technical Institute, MemphisPart V. Business Ethics: Surviving in a Litigious World*31. Right? Wrong? Ethics and Business in the U. S.Ellen Tripp, University of Southern Maine*32. Do Employees Have a Right to Electronic Privacy?Glenn Rifkin, The New York Times33. Make It LegalMary Bagley, St. Louis University34. New Legal Frontier: CyberspaceAmy Harmon, Los Angeles TimesPart VI. The Job Search: Moving Ahead35. Resumes, Application Forms, and Cover LettersNeal Baxter, Occupational Outlook Quarterly36. Business Interviews: Frequent Questions, Acceptable AnswersDavid P. Boyd, Occupational Outlook Quarterly37. What Should You Ask the Company Interviewer?Howard M. Mitchell, Advanced Management Journal38. Writing an Effective Letter of ResignationJames Calvert Scott, Utah State UniversityAPPENDICESA. Internet BuzzwordsEd Krol, The Whole Internet User's Guide and CatalogB. Report HeadingsGertrude M. McGuire, University of MontevalloC. A Dozen Rules for Writing Numbers in a ManuscriptGertrude M. McGuire, University of MontevalloD. The Eight Most Used CommasRichard M. Chabolla, Solano Community CollegeE. Glossary of Usage for Business WritersRandolph E. Hudson, Northeastern Illinois UniversityRichard M. Chabolla, Solano Community College