Building the Agile Business through Digital Transformation

by Neil Perkin, Peter Abraham

Overview

How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations?

Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed.

This majorly revised second edition of Building the Agile Business through Digital Transformation contains new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. Full of practical advice, examples and real-life insights from organizations at the leading edge of digital transformation including AirBnb, Amazon and Google, this book is an essential guide to driving success by becoming an agile and digital native business.

Product Details

ISBN-13:	9781789666540
Publisher:	Kogan Page, Ltd.
Publication date:	06/03/2021
Sold by:	Barnes & Noble
Format:	eBook
Pages:	336
File size:	4 MB

About the Author

Neil Perkin is a writer, keynote speaker and founder of Only Dead Fish, a consultancy which specialises in digital strategy, transformation and agility. Based in West Sussex, UK, he has worked with organizations including Vodafone, GSK, Samsung, the UK Government and The Financial Times, and curates the quarterly series of Firestarters thought leadership events for Google UK.

Peter Abraham is an author, practitioner and co-founder of weareCrank, which uses data to drive decision making and driving growth through the intersection of data, user experience and channel optimization. Based in Surrey, UK, he has over 20 years' experience of helping global companies define their digital strategy and build digital centres of excellence to support true agility in business.

Neil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Sussex, UK, he has run marketing training and consulted on marketing transformation and capability with a variety of large, multi-national businesses and curates the Firestarters thought leadership series for Google UK. A regular keynote speaker, he has written for Econsultancy, Marketing Week and The Marketing Society and has been named by Sage as a 'Top 100 Global Business Influencer'. He is also the author of Agile Transformation and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.

Peter Abraham is an author, practitioner and co-founder of weareCrank, which uses data to drive decision making and driving growth through the intersection of data, user experience and channel optimization. Based in Surrey, UK, he has over 20 years' experience of helping global companies define their digital strategy and build digital centres of excellence to support true agility in business.

Peter Abraham is an expert in areas such as building true agility in business, using data to drive decision making and driving growth through the intersection of data, user experience and channel optimization.

Table of Contents

• Section - ONE: The agile business;
• Section - 01: The key forces for change;
• Section - 02: How digital disrupts;
• Section - 03: What’s stopping you?;
• Section - 04: Defining digital transformation and how an agile business is the foundation for it;
• Section - TWO: Fast;
• Section - 05: Operating in the ‘ambiguity zone’;
• Section - 06: Agile and adaptive methodology;
• Section - 07: The agile innovation process;
• Section - THREE: Focused;
• Section - 08: The role of vision and purpose;
• Section - 09: Agile strategy and planning;
• Section - 10: Linking strategy to execution;
• Section - FOUR: Flexibility;
• Section - 11: Agile structures and resourcing;
• Section - 12: Scaling agility;
• Section - 13: Building the culture to move fast;
• Section - 14: A blueprint for flexibility - autonomy, mastery and purpose;
• Section - 15: Digital-native talent;
• Section - FIVE: Start small, scale fast and the transformation journey – putting it all together;
• Section - 16: Index

Editorial Reviews

"Building the Agile Business through Digital Transformation is the definitive guide for every executive and intrapreneur looking to navigate the exponential changes that every company must deal with or succumb to... A practical how-to you will refer to again and again, it is expansive but not exhausting. With meticulously researched ideas and insights that provide frameworks for understanding why change is both necessary and hard, it's the handbook you need to help you create the company you always wished you worked at."

Faris Yakob

"This is the handbook that I wish I had written. A must-read for organizations going through digital transformation... It cuts through the hype and buzzwords into simple, practical insights that all of us can learn from and apply."

Marco Ryan

"In times of rapid change, evolving with the new rules of consumer engagement and leveraging digital channels is now a must for every business in every sector. This book clearly distils key insights, strategies, examples and advice - providing the tools for anyone wanting to grow, advance and transform their business."

Jeremy Willmott

"A fantastic guide to conquering the challenges of continuous and accelerating change in today's digital world. Neil and Peter are masters of agile business transformation, and they've bottled their experience and wisdom into a highly actionable book. A must-read for modern leadership"

Scott Brinker

"Packed full of insights, actionable ideas and other people's experiences, a toolkit to build on no matter where you sit in an organization or the stage of change you're at."

Sean Cornwell

"Whatever your business, the prospect of staying ahead of digital transformation is daunting. Neil and Peter have created an outstandingly researched guide that anyone can implement to lead their own transformation."

Bruce Daisley

"This is an important book. A lot has been written about various aspects of agile, but nowhere else have I seen the thinking and practice brought to light so intelligently and comprehensively as here."

Ashley Friedlein

"Neil Perkin and Peter Abraham are one of the best choices to help anyone respond to the challenges of digital transformation - and their book is a veritable gold mine as they share dozens of bottom lines and powerful stories with the reader. Read this book to not just innovate but to transform your business!"

Gerd Leonhard

"Reads like a field guide for digital transformation. Full of actionable insights, frameworks and practical advice for any organisation preparing for a digital-empowered world."

Ben Malbon

"Today, Digital Transformation and Business Agility is everyone's business. And here's your guide - clear, practical insights, practice and advice based on a wealth of experience and applied knowledge. Should be everyone's go-to."

Jo Hagger

"Peter Abraham and Neil Perkin take us on a world tour of digital transformation. This book is a necessity for executives, senior leaders and change agents. It is a well-rounded; well-referenced account with really interesting stories from the very best organizations, bringing digital transformation to life. I was always curious how these organizations worked, weren't you? A must-read..."

Agility Change Chef John Coleman

"Disruption is all about mindset. Dealing with uncertainty is a challenge leaders need to integrate into their modus operandi. Building the Agile Business through Digital Transformation will help you unlock a treasure."

Chief Disruption Officer and Entrepreneur Arjen van Berkum

"Pragmatic, yet ruthlessly visionary, this fast-paced book is a wide-ranging and generously-referenced handbook. Ideal both as a c-suite primer and as a ready-reference for practitioners, this is a triumph of distillation by two of our sector's pioneers."

Leadership & Transformation in Multichannel Retail Ian Jindal

"Building the Agile Business through Digital Transformation is the definitive guide for every executive and intrapeneur looking to navigate the exponential changes that every company must deal with or succumb to...A practical how-to you will refer to again and again, it is expansive but not exhausting. With meticulously researched ideas and insights that provide frameworks for understanding why change is both necessary and hard, it's the handbook you need to help you create company you always wished you worked at."

Founder Genius Steals and Author of Paid Attention Faris Yakob

"An essential and comprehensive guide for those leading digital transformation in their business or wanting to truly understand the impact of digital on modern leadership practice."

Louise Howells

"I think this is an important book. A lot has been written about various aspects of 'agile' but nowhere else have I seen the thinking and practice brought to light so intelligently and comprehensively as here."

Founder of Econsultancy Ashley Friedlein