Building a Positive Media Profile: The Easy Step by Step Guide
Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.
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Building a Positive Media Profile: The Easy Step by Step Guide
Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.
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Building a Positive Media Profile: The Easy Step by Step Guide
Building a Positive Media Profile: The Easy Step by Step Guide
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$7.41
7.41
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Product Details
| BN ID: | 2940159538406 |
|---|---|
| Publisher: | Octopus Books |
| Publication date: | 01/02/2008 |
| Edition description: | Unabridged |
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