04/25/2016
Bergstein (Women from the Ankle Down) explores the allure of the diamond business and the nefarious rise of the De Beers corporate empire. This captivating journey through recent history features intriguing characters such as Elizabeth Taylor, whose legendary extravagance is epitomized by the purchase of a 69-carat diamond in 1966; Helen Ver Standig, deemed the queen of imitation diamonds; and designer Jacob Arabo, who tapped new markets by transforming the diamond into a hip-hop social status symbol. The De Beers story begins with the shrewdly ruthless machinations of Cecil Rhodes, and continues through the wholesale invention of the modern engagement ring by the brilliant women of N.W. Ayer advertising. Bergstein outlines the thoroughness of the ad campaign—Ayer employed a “resident lecturer” for a high-school circuit tour to indoctrinate teenagers—and the establishment of the two months’ salary guideline for the cost of an engagement ring. In addition to the De Beers story, she narrates the rise of slightly less corrupt industry notables such as Tiffany & Co., Cartier, and Harry Winston. Bergstein’s account weaves disparate elements, including celebrity gossip, South African apartheid, and global economics, into a highly entertaining product, and her criticism of De Beers is significant, balanced, and diligently researched. (June)
"A diamond is forever." Who among us doesn't recognize this slogan and, with it, the fascination that diamonds hold in our collective imagination as emblems of royalty, glamor, and eternal love? Rachelle Bergstein's cultural biography illuminates the enticing, often surprising story of our society's enduring obsession with diamonds-and the people who have worked tirelessly to ensure their continued allure. Whether in the gilded ballrooms of New York City at the end of the nineteenth century or on the red carpets of today, diamonds have retained their coveted status throughout history. Along the way, they have also become our culture's abiding symbol of true love and marriage (with more than a little help from an advertising agency, hired to accomplish just that).
From the South African mines where most diamonds have been sourced since the late 1890s to the companies that have fought to monopolize them; from the likes of Audrey Hepburn, Elizabeth Taylor, and Kanye West, who have dazzled in them, to the people behind the scenes who have carefully crafted our understanding of their value-Brilliance and Fire offers a glittering history of the world's most coveted gemstone and its greatest champions and most colorful enthusiasts.
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From the South African mines where most diamonds have been sourced since the late 1890s to the companies that have fought to monopolize them; from the likes of Audrey Hepburn, Elizabeth Taylor, and Kanye West, who have dazzled in them, to the people behind the scenes who have carefully crafted our understanding of their value-Brilliance and Fire offers a glittering history of the world's most coveted gemstone and its greatest champions and most colorful enthusiasts.
Brilliance and Fire: A Biography of Diamonds
"A diamond is forever." Who among us doesn't recognize this slogan and, with it, the fascination that diamonds hold in our collective imagination as emblems of royalty, glamor, and eternal love? Rachelle Bergstein's cultural biography illuminates the enticing, often surprising story of our society's enduring obsession with diamonds-and the people who have worked tirelessly to ensure their continued allure. Whether in the gilded ballrooms of New York City at the end of the nineteenth century or on the red carpets of today, diamonds have retained their coveted status throughout history. Along the way, they have also become our culture's abiding symbol of true love and marriage (with more than a little help from an advertising agency, hired to accomplish just that).
From the South African mines where most diamonds have been sourced since the late 1890s to the companies that have fought to monopolize them; from the likes of Audrey Hepburn, Elizabeth Taylor, and Kanye West, who have dazzled in them, to the people behind the scenes who have carefully crafted our understanding of their value-Brilliance and Fire offers a glittering history of the world's most coveted gemstone and its greatest champions and most colorful enthusiasts.
From the South African mines where most diamonds have been sourced since the late 1890s to the companies that have fought to monopolize them; from the likes of Audrey Hepburn, Elizabeth Taylor, and Kanye West, who have dazzled in them, to the people behind the scenes who have carefully crafted our understanding of their value-Brilliance and Fire offers a glittering history of the world's most coveted gemstone and its greatest champions and most colorful enthusiasts.
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Product Details
BN ID: | 2940170722150 |
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Publisher: | Tantor Audio |
Publication date: | 08/02/2016 |
Edition description: | Unabridged |
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