Brillante en los negocios: Cómo crear riqueza, gestionar su carrera y tomar riegos

by Lewis Schiff

Overview

SPANISH EDITION: The author explodes common myths about wealth and explains how legendary entrepreneurs such as Richard Branson, Suze Orman, Steve Jobs, and Warren Buffet have subscribed to a set of priorities that’s completely different from those of the middle class.

Schiff identifies the seven distinct principles practiced by individuals who may or may not be any smarter than the rest of the population, but seem to understand instinctively how money is made. This guide also reveals how these business icons excel in areas of team building, risk management, and leadership development to accumulate their wealth.

He offers a practical four-step program, from choosing one’s livelihood and pinpointing skills to focus on, to negotiating job terms and salary, in order to bring upon greater success.

Product Details

ISBN-13:	9780829701616
Publisher:	HarperCollins
Publication date:	06/23/2015
Edition description:	Spanish-language Edition
Pages:	288
Product dimensions:	5.90(w) x 8.90(h) x 0.80(d)
Language:	Spanish

About the Author

Lewis Schiff is the executive director of Inc. Business Owners Council, a membership organization for Inc. magazine's top entrepreneurs and owners of closely held family businesses, and maintains a blog about behavioral entrepreneurshipon Inc.com. Schiff has coauthored two books: The Influence of Affluence: The Rise of the New Rich and How They Are Changing America, which charts the rise of America's growing affluent middle class through original research and analysis, and The Armchair Millionaire, which describes a wealth-creation system that leverages Nobel Prize-winning methodologies.

What People are Saying About This

Steve Hindy

“Whether you are starting a new business or navigating your career, conventional wisdom doesn’t get you very far. Lewis Schiff clearly outlines the true characteristics of success I wish I had read Business Brilliant 25 years ago when we started The Brooklyn Brewery.”

Tariq Farid

“Having started Edible Arrangements, an international franchise with more than 1,000 stores, I know that the more “business brilliant” my franchise partners are, the more likely they are to build hugely successful stores. I wish I had read this book a decade ago.”

Editorial Reviews

Schiff (The Middle-Class Millionaire), executive director of Inc. magazine's Business Owners Council, pulls no punches as he challenges the status quo and the wisdom of financial gurus like Suze Orman. At the heart of the book is the question: "What is the difference between middle-class people and millionaires?" Schiff uses a 2009 survey by Russ Prince together with results that Prince achieved with his wealthy clients to supply many of his answers. One group was a sampling of middleclass households, whereas the other groups were self-made millionaires (those who started out middleclass). Though the facts can be dizzying, Schiff offers useful insights such as "people who are the most brilliant at business are also those who fail most often," and urges readers to understand that "failure can be good." Meanwhile, he cautions against "the myth of innovation." Ultimately, the difference between middle-class and millionaire is that "middle-class people protect themselves by becoming more well-rounded and ordinary, while the millionaires enrich themselves by becoming more specialized and extraordinary." It's hard to go wrong with advice like that.
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Publishers Weekly

Whether you are starting a new business or navigating your career, conventional wisdom doesn’t get you very far. Lewis Schiff clearly outlines the true characteristics of success I wish I had read Business Brilliant 25 years ago when we started The Brooklyn Brewery.

Steve Hindy

Having started Edible Arrangements, an international franchise with more than 1,000 stores, I know that the more “business brilliant” my franchise partners are, the more likely they are to build hugely successful stores. I wish I had read this book a decade ago.

Tariq Farid

Schiff builds his narrative on solid evidence, including research data comparing and contrasting the self-made person with the usual middle class.

Booklist

An engaging look at "realigning our career-development practices with the world we live in today." Inc. magazine's Business Owners Council executive director Schiff (The A to Z Money Book from Armchair Millionaire, 2005, etc.) presents research on the differences in outlook between two groups: those with net worths in the range of $1 million to $10 million and those with net worths between $50,000 and $80,000. "The starkness of the gap between the two groups was stunning," he writes--as was "the conflict" between the ideas of those who have achieved success and those who haven't. The author presents the research along with case studies and arguments against popularly held misconceptions about how people get rich. Schiff takes issue with experts like Suze Orman who recommend savings and frugality as the path to riches; the author argues that it distracts from the goal of making more money. He examines the origins of the financial success of Warren Buffett and Bill Gates, and he is also concerned with establishing the importance of taking ownership and responsibility for financial and life decisions. He emphasizes repeatedly the importance of asking and learning negotiating skills. Most new hires, he writes, do not negotiate salaries and terms with their employers, leaving thousands of dollars on the table because of it. Schiff also discusses how to formulate negotiating strategies and put together financial plans, and he provides a list of "essentials" for becoming business brilliant, including: "Write Down Your Goals," "Commit to What You Do Best," "Get a Coach" and "Don't Procrastinate." Not necessarily groundbreaking, but a mostly intriguing, different kind of take on the self-help moneymaking genre.

Kirkus Reviews