This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a 21st Century perspective. Topics include:
- experiential retail
- mood and cognition effects during shopping
- new findings relevant to retail strategy
- methodological innovations for studying shopping
- social identity variables that impact shopping
- third party influences on shopping decisions
- synergies between brick and mortar retailers and their electronic counterparts.
This volume will be of interest to both marketing professionals and graduate students in the areas of advertising, retailing, consumer behavior, marketing communications and psychology.
This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a 21st Century perspective. Topics include:
- experiential retail
- mood and cognition effects during shopping
- new findings relevant to retail strategy
- methodological innovations for studying shopping
- social identity variables that impact shopping
- third party influences on shopping decisions
- synergies between brick and mortar retailers and their electronic counterparts.
This volume will be of interest to both marketing professionals and graduate students in the areas of advertising, retailing, consumer behavior, marketing communications and psychology.
![Brick & Mortar Shopping in the 21st Century](http://vs-images.bn-web.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Brick & Mortar Shopping in the 21st Century
332![Brick & Mortar Shopping in the 21st Century](http://vs-images.bn-web.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Brick & Mortar Shopping in the 21st Century
332Paperback
Product Details
ISBN-13: | 9780805863642 |
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Publisher: | Taylor & Francis |
Publication date: | 10/24/2007 |
Series: | Advertising and Consumer Psychology Series |
Pages: | 332 |
Product dimensions: | 6.00(w) x 9.00(h) x (d) |