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Brewing, Beer and Pubs: A Global Perspective
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Brewing, Beer and Pubs: A Global Perspective
326Hardcover(1st ed. 2016)
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Overview
Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide.
Product Details
ISBN-13: | 9781137466174 |
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Publisher: | Palgrave Macmillan UK |
Publication date: | 04/06/2016 |
Edition description: | 1st ed. 2016 |
Pages: | 326 |
Product dimensions: | 5.51(w) x 8.50(h) x (d) |
About the Author
Table of Contents
IntroductionPART I: GLOBALISATION, MARKETING AND TRADE IN THE BREWING INDUSTRY
1. Interesting times: Changes for Brewing; Charles W. Bamforth and Ignazio Cabras
2. Marketing and Globalization of the Brewing Industry; Erik Strøjer Madsen and Yanqing Wu
3. Path Dependency, Behavioral Lock-in and the International Market for Beer; Martin Stack, Myles Gartland, Tim Keane
4. Intra-industry trade in the beer industry within the enlarged European Union; Imre Fert? and Szilárd Podruzsik
5. "When helping the small hurts the middle": Beer Excise Duties and Market Concentration; Simon Loretz and Harald Oberhofer
PART II: DEVELOPMENTS IN REGIONAL BREWING AND BEER MARKETS
6. Market Integration in the Chinese Beer and Wine Markets: Evidence from Stationarity Test; Marco Chi Keung Lau, Zhibin Lin, David Boansi, Jie Ma
7. The History and Development of Brewing and Beer Industry in Africa; Richard B. Nyuur and Pauline Sobiesuo
8. South of the Border: the beer and brewing industry in South America; Luis Alfonso Rivera Mena , Katia Beatriz Villafán Vidales , José Odón García García
9. The Locational Determinants of Microbreweries and Brewpubs in the United States; Michael S. Moore, Neil Reid and Ralph B. McLaughlin
10. Beer, the preferred alcoholic drink of all? Changes in the global and national beer consumption since 1960 and convergence and trends since the 1990s; Eline Poelmans and Elena Piron
PART III: PUBS, PEOPLE AND PLACES
11. TiedHouses: Why they are so common and why breweries charge them high prices for their beer; Koen Deconinck and Johan Swinnen
12. Turbulence in the UK Public House Retailing: Ramifications And Responses; David Preece
13. The village pub in the twenty-first century: embeddedness and the 'local'; Claire Markham and Gary Bosworth
14. 'Pillars of the Community': Pubs and Publicans in Rural Ireland; Ignazio Cabras
15. Beer and The Boro A Perfect Match!; Alex Gillett, Kevin Tennent, and Fred Hutchinson