Brand Thinking and Other Noble Pursuits

by Debbie Millman, Rob Walker (Foreword by)

Overview

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?

Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.

Product Details

ISBN-13:	9781621533672
Publisher:	Allworth
Publication date:	05/01/2013
Sold by:	SIMON & SCHUSTER
Format:	eBook
Pages:	256
Sales rank:	434,433
File size:	391 KB

About the Author

Debbie Millman has worked in the design business for more than twenty-five years. She is president of the design division at Sterling Brands. She has been there for nearly fifteen years and in that time she has worked on the redesign of global brands for Pepsi, Procter&Gamble, Colgate, Nestle, and Hasbro. Millman is President of the AIGA, the largest professional association for design in the world. She is a contributing editor at Print Magazine, a design writer at FastCompany.com, and co-founder and chair of the Masters in Branding program at the School of Visual Arts in New York City. Her books are How to Think Like a Great Graphic Designer, The Essential Principles of Graphic Design, Look Both Ways: Illustrated Essays on the Intersection of Life and Design, and Brand Thinking and Other Noble Pursuits. She lives in New York City.Rob Walker contributes to The New York Times Magazine and Design Observer, among others. He is the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and Letters from New Orleans. More at www.robwalker.net.

Table of Contents

Foreword Rob Walker vii

Introduction Debbie Millman 1

Wally Olins 6

Grant McCracken 24

Phil Duncan 40

Dori Tunstall 56

Brian Collins 74

Virginia Postrel 84

Bruce Duckworth 101

David Butler 114

Stanley Hainsworth 127

Cheryl Swanson 140

Joe Duffy 151

Margaret Youngblood 161

Seth Godin 169

Dan Formosa 182

Bill Moggridge 197

Sean Adams 211

Daniel Pink 226

Deedee Gordon 238

Karim Rashid 256

Alex Bogusky 270

Tom Peters 287

Malcolm Gladwell 304

Acknowledgments 319

Index 321

Editorial Reviews

Transcends business implications to dive into the very nature of human behavior. . . . a powerful look at the role brand plays in society, politics, economics, psychology and technology.

Nadia Tuma - Forbes.com

Transcends business implications to dive into the very nature of human behavior. . . . a powerful look at the role brand plays in society, politics, economics, psychology and technology.

”— Nadia Tuma

Forbes.com