Brand Success: How the World's Top 100 Brands Thrive and Survive
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.
With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.
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With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.
Brand Success: How the World's Top 100 Brands Thrive and Survive
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.
With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.
With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.
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Brand Success: How the World's Top 100 Brands Thrive and Survive
304Brand Success: How the World's Top 100 Brands Thrive and Survive
304Paperback(Second Edition)
$32.99
32.99
In Stock
Product Details
ISBN-13: | 9780749462871 |
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Publisher: | Kogan Page, Ltd. |
Publication date: | 05/31/2011 |
Edition description: | Second Edition |
Pages: | 304 |
Product dimensions: | 5.50(w) x 8.40(h) x 0.70(d) |
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