We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
1123488049
Brand Storming: Managing Brands in the Era of Complexity
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
65.0
In Stock
5
1
![Brand Storming: Managing Brands in the Era of Complexity](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Brand Storming: Managing Brands in the Era of Complexity
223![Brand Storming: Managing Brands in the Era of Complexity](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Brand Storming: Managing Brands in the Era of Complexity
223Paperback(1st ed. 2009)
$65.00
65.0
In Stock
Product Details
ISBN-13: | 9781349308002 |
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Publisher: | Palgrave Macmillan UK |
Publication date: | 02/06/2016 |
Edition description: | 1st ed. 2009 |
Pages: | 223 |
Product dimensions: | 5.98(w) x 9.02(h) x (d) |
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