Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
"1111308053"
Brand Revolution: Rethinking Brand Identity
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
54.99
In Stock
5
1
![Brand Revolution: Rethinking Brand Identity](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Brand Revolution: Rethinking Brand Identity
171![Brand Revolution: Rethinking Brand Identity](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Brand Revolution: Rethinking Brand Identity
171Paperback(1st ed. 2013)
$54.99
54.99
In Stock
Product Details
ISBN-13: | 9781349437313 |
---|---|
Publisher: | Palgrave Macmillan UK |
Publication date: | 11/09/2012 |
Edition description: | 1st ed. 2013 |
Pages: | 171 |
Product dimensions: | 5.98(w) x 9.02(h) x (d) |
About the Author
From the B&N Reads Blog