Brand Primacy: How Google Made Companies the Kings of Content

by Cory Schmidt

Overview

How does a small startup exit to a private equity company in just four years? The same way its organic traffic grows from a few thousand views to more than 100,000 views a month. Brand Primacy. If you want to promote and grow your brand, there's an SEO red carpet with your name on it. Believe it or not, Google has rolled that carpet out at your feet. All you have to do is take the first step. In Brand Primacy, you'll learn how to pair a solid SEO strategy with the perfect content to attract thousands of organic leads and convert them into sales. Move up in Google's rankings for your most valuable search terms and beat out the competition, reducing your cost of acquisition while dramatically increasing your revenue. Stop giving up your place at the SEO table. Pull up a chair, join the banquet, and feast on your share of the pie.

Product Details

ISBN-13:	9781544532417
Publisher:	Houndstooth Press
Publication date:	08/09/2022
Sold by:	Barnes & Noble
Format:	eBook
Pages:	174
File size:	940 KB

About the Author

Cory Schmidt is a globally trained expert in the SEO field, taking companies to the top Google search ranking promised land using his unique Brand Primacy model. A frequent speaker at marketing, sales, web development, and SEO seminars, Schmidt is known throughout the tech world as a marketing and sales leader. When he's not finding innovative ways to disrupt the world of marketing, he likes to travel, read, and, of course, write.

Editorial Reviews

2022-11-14
A business book offers advice for brand marketers about search engine optimization.

While SEO is a common marketing topic, Schmidt says some in the field miss its most obvious benefit: “The entire point of SEO is to rank higher in search engines.” Instead of focusing on the technical aspects of SEO, the author sets his sights on its strategic use. The book begins with a helpful, basic overview of SEO, including a brief glossary of key terms. Then Schmidt, an SEO expert, quickly moves to the idea that anchors the work—a concept he calls “Brand Primacy,” which means “brands have an advantage over other websites in internet searches.” The author largely concentrates on Google, since it is by far the dominant search engine. He offers background on Google’s development (intriguing yet not mandatory to know), but more important, Schmidt makes a compelling case for how “Google favors brand websites.” In fact, he even suggests “Google ‘owns’ part of your brand in a way, which can be tough to accept.” The author displays his considerable expertise in covering such areas as “topic authority,” “long-tail keywords,” and “content clusters.” Some readers may find these terms intimidating, but Schmidt explains them clearly and directly relates them to brand primacy. Perhaps one of the more broadly useful chapters is about brand awareness. Here, the author details ways to improve online brand awareness, including public relations, guest blogging, and the creation of excellent content. A key point he makes is that brand awareness can be significantly boosted with the use of videos, especially if posted on YouTube (a Google property). Marketers will also undoubtedly find the chapter on “outranking the competition” of particular interest since it addresses specific tactics for rising above competitors in Google rankings. Thankfully, Schmidt is knowledgeable enough to predict at least the probable direction of searches in the future. He envisions, for example, that brands will evolve from information publishers into “news organizations.” There is more to the author’s predictions, but suffice it to say Schmidt has an informed eye on the future. That’s one reason marketers would do well to pay attention.

Authoritative and strategically sound counsel for brand marketers.

Kirkus Reviews