If you don't have a differentiated brand story, it's nearly impossible to break through today's clutter. Need some advice on how to build a strategy that will work? Read this book...twice even. You won't regret it.
- Joe Pulizzi, founder, Content Marketing Institute and author of four books including Content Inc. and Epic Content Marketing.
A powerful blend of practical advice and insightful examples, Brand, Meet Story provides PR, marketing and agency professionals with a useful guide for creating compelling, actionable and sharable content for the digital age.
- Andrew Spender, Group Vice President, CorporateCommunications, Gartner
In Brand, Meet Story, Heather Pemberton Levy explains not only why it's essential for brands to use stories in their marketing but gives us a foolproof tool for building them. Her concepts transcend B2C and B2B worlds and illustrate how through the magic of thoughtful storytelling, brands can differentiate themselves and create intimate customer relationships.
- Kathleen Delaney, CMO, Vistage International
For those looking to demystify content marketing look no further. In "Brand, Meet Story," Heather Pemberton Levy "shows versus tells" you how to engage with customers and important audiences in a way that’s memorable, fun and effective. An entertaining and educational read for the accomplished content marketer as well as the wannabe.
- JB King, Founder & Principal, JB King Communications, former Global Head of Content, Marsh & McLennan
In her short, value-packed book, Heather Pemberton Levy generously shares her proven storytelling and content-creation method that grows your brand’s awareness, generates leads and influences your audience. A must read if you want to stand out from the noise and do business with heart.
- Fabienne Fredrickson, founder of Boldheart Academy for Entrepreneurs and Boldheart.com