Brand plays the role of differentiating products of one producer
or manufacturer from another. Brand generally offers two
things one is products and the other is services. Successful
Brand management is very important for creating a strong and
powerful brand. It requires one to follow a number of
strategies. Establishing consumer's faith and trust in a brand is
not an easy task. Each and every brand element matters when
it comes to successful branding be it brand name, brand logo,
packaging design, pricing and much more. There must be a
mutual understanding between the brand and the consumer.
Using high-end technology and providing quality products to the
consumer is essential for gaining their trust. Advertisements and
Promotion also plays a big role in creating brand awareness
and equity. Nothing should be underestimated or given low
importance when it comes to establishing a strong and faithful
brand.
