Brand Identity Breakthrough / Desarrollando la Identidad de Marca: How to Craft Your Company's Unique Story to Make Your Products Irresistible / Cómo Crear una Historia Única Sobre tu Negocio para Volver Irresistibles tus Productos

by Gregory V. Diehl

Overview

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing-brand identity. Does yours stand out from the crowd? 

With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. 

Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more-and at higher prices-giving the customers exactly what they want and sending your profits through the roof. 

In Brand Identity Breakthrough, you will learn...

•How to incorporate a unique selling proposition into your branding

•The best methods for selling products to customers as a small business

•How to use business storytelling to sell products in both physical and online marketplaces

¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la tuya entre el montón?

Con una década de experiencia estudiando los negocios en todo el mundo, Diehl ha descubierto la clave para crear identidades de marca innovadoras e historias de negocio distintas. En Desarrollando la Identidad de Marca, tú y tu pequeña empresa aprenderas cómo desarrollar una fuerte identidad de marca combinando tu personalidad y tus valores con la funcionalidad de tus productos, convirtiéndote en una marca y en una empresa irremplazable.

Tanto si diriges una empresa en crecimiento como si justo ahora estás empezando, Desarrollando la Identidad de Marca te ofrecerá una manera más inteligente de pensar en el flujo de desarrollo del producto, el branding, la estrategia de brand mapping, y la generación del modelo de negocio. Con una lógica demostrada y bien organizada, te pondrá en el camino para vender más (y a precios más altos), ofreciendo a los clientes exactamente lo que quieren y enviando tus beneficios por las nubes.

En Desarrollando la Identidad de Marca, aprenderás...

• Cómo incorporar una propuesta de venta única a tu branding

• Los mejores métodos para vender productos a los clientes como pequeña empresa

• Cómo usar las historias de negocios para vender productos en los mercados físico y online

Product Details

ISBN-13:	9781945884429
Publisher:	Identity Publications
Publication date:	05/22/2018
Sold by:	Barnes & Noble
Format:	eBook
Pages:	280
File size:	742 KB
Language:	Spanish

About the Author

Gregory V. Diehl understands the transformative power of the right book in the right hands. He writes with the hopes that his work will make its way to those who need it: deep thinkers unsatisfied with ordinary approaches to important subjects. His work often deconstructs and challenges cultural narratives that keep people from establishing and embodying who they really are. When he's not writing, Gregory offers alternative education and mentorship informed by his wealth of diverse cultural experience across the globe. Residing now in a scenic village in Armenia, amidst a backdrop of books and felines, Gregory's preferred pastime is silent contemplation.

Table of Contents

Sección I: Por Qué la Identidad Importa………………………………………....1

Capítulo 1. ¿Sabes Contar una Buena Historia? …….………………………9

Capítulo 2. Cuando las Buenas Ideas Fallan…………………...................17

Capítulo 3. Por Qué no Ves lo que Puedes Ofrecer……………………...27

Capítulo 4. Por Qué los Demás No Ven lo que Puedes Ofrecer…….35

Sección II: Crea la Identidad de tu Marca……………..………….……………47

Capítulo 5. Descubre tus Valores Fundamentales…..…………............53

Capítulo 6. Desarrolla una Propuesta Única de Ventas…………….....61

Capítulo 7. Define tu Perfil de Personalidad……………………………....73

Capítulo 8. Conoce a tu Audiencia……………………………………………..87
 

Sección III: Cuenta tu Historia al Mundo………………………………………97

Capítulo 9. Cómo Vender lo que Eres………………………………………105

Capítulo 10. Cómo Hablar con Claridad, Autoridad y……………….125

Capítulo 11. Cómo Mostrar tu Personaje a Través de la Escritura133

Capítulo 12. Cómo Educar a tu Audiencia………………………………..145
 

Sección IV: Estudios de Casos de Identidad de Marca……..………….157

Renovar la Mala Imagen de Toda una Industria….……….................161

Preparar el Terreno para un Comercio Bilateral..…….……………….173

Convertir un Proyecto de Caridad en un Movimiento Lucrativo181

Impulsar una Marca Personal a Través del Enfoque Narrativo…..191

Recurrir a la Personalidad en los Nichos Técnicos……………………205

Sección V: Recursos para Futuros Emprendedores…………………….215

Apéndice 1: Definiciones de Términos Empresariales…..………….227

Apéndice 2: 50 Preguntas Iniciales Útiles…………………………………235

Apéndice 3: Ganar Dinero On Line…………………………………………..241

Editorial Reviews

"Many small business owners just don't understand the critical importance of crafting their own 'story.' Most companies offer a product or service that could be obtained elsewhere, and the reason a prospect will choose you often comes down to how you tell your story. Read Gregory Diehl's Brand Identity Breakthrough and you will have a more compelling and successful story."

Pete Sisco, ResilientPersonalFreedom.me



"Quite often, in the rush toward newer methods of developing a brand, the essence of making it truly stand out gets left behind. Brand Identity Breakthrough provides business owners a comprehensive guide which can give your business the tools it needs. Diehl has total mastery over this subtle craft, and it really shows in his writing here."

Purushothaman Rajagopal, InfinityMedia.in



"After reading this book I was actually shocked; I had been doing so many of the "Do Nots"! I consider this book MANDATORY reading for all creators, regardless of what phase you may be in. And especially for the Tim Ferris 4HWW crowd, like myself, this book is a wake-up call, as well as a hyper-important tool in your toolbox."

Eric Z, Zbooks.co



"If you want your business to stand out from the crowd and have a solid vision for success, you need an avatar and a story. Brand Identity Breakthrough shares relatable stories about how to choose your customers while your competitors' leave that important decision to their clients. You can choose better clients and more control of your life."

Andrew Henderson, Nomad Capitalist



"Brand Identity Breakthrough is beautifully logical in its organization, introducing every new topic at just the right point to make sense in the context of what has already been explained. That's a remarkable achievement! As soon as I got past the first few pages, I realized that this book is, indeed, a work of quality with something original and truly valuable to say."

Tim Coulter, Getting Around Turkey



"From the moment I started this book, there was value bomb after value bomb after value bomb. I was blown away by the detailed knowledge that I picked out from Brand Identity Breakthrough. Highly recommended read!"

Chris P. Reynolds, The Entrepreneur House & The One Effect



"This book is branding on steroids. It's a combination of marketing, business, financing and entrepreneurship. It's extremely motivating, inspiring and educational. I want to use the material to train my agents and I will ask them to buy copies as well!"

Asaf Halperin, Experior Financial Group

"Entrepreneurial success books are in no short supply, and this often leads to the same type of book being published over and over again by the same generic authors. It's no lie that consumers are looking for something fresh, and they can find it with Gregory V. Diehl, author of Brand Identity Breakthrough, a two-month standing Amazon bestseller."

Hazel Oscar for New York Metropolitan Magazine

"The author provides a uniquely personal approach to branding that uses stories to emphasize lessons rather than tossing out recommendations for your business. Because of this, the book provides an example for companies to follow. If you need a new brand, the book will identify some key areas you want to consider to ensure your story goes right."

Charles Franklin for Small Business Trends

From the Publisher