Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig

Paperback(Second Edition)

$32.99 
  • SHIP THIS ITEM
    Qualifies for Free Shipping
    Choose Expedited Shipping at checkout for delivery by Wednesday, April 3
  • PICK UP IN STORE
    Check Availability at Nearby Stores

Related collections and offers


Overview

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost.

Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each.

A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.


Product Details

ISBN-13: 9780749462994
Publisher: Kogan Page, Ltd.
Publication date: 05/31/2011
Edition description: Second Edition
Pages: 256
Product dimensions: 5.40(w) x 8.40(h) x 0.60(d)

About the Author

Matt Haig is an acclaimed writer and journalist. He is the author of the best-selling Brand Success, (previously published as Brand Royalty by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).

Table of Contents

** Chapter - 01: Introduction; ** Chapter - 02: Classic failures; ** Chapter - 03: Idea failures; ** Chapter - 04: Extension failures; ** Chapter - 05: PR failures; ** Chapter - 06: Culture failures; ** Chapter - 07: People failures; ** Chapter - 08: Business cycle failures; ** Chapter - 09: Rebranding failures; ** Chapter - 10: Internet and new technology failures; ** Chapter - 11: Tired brands
From the B&N Reads Blog

Customer Reviews