Brand Experiences: Building Connections in a Digitally Cluttered World

by Steve Randazzo

Overview

Build Connections + Stand Out in a Digitally Cluttered World!

Are your marketing efforts not bringing in the results you hoped? Are you struggling to make meaningful connections with your customers? Well, Brand Experiences by Steve Randazzo may just be the book you’ve been looking for.

 

The truth is…

Every day, humans are bombarded by marketing messages.  By some accounts, over 4,000 per day! Think about it, what social posts do you remember from yesterday?  This morning? Our brains are being trained to only pay attention for less than 8 seconds and then move on to the next message.  So, as a brand marketer, how do you get your brand to stand out and get the attention it needs and deserves. 

 

The simple answer is by building a memorable experience around your brand.

 

While content may be king, the online kingdom is overly crowded. Your consumers are inundated with advertisements every time they log on to their computers – and those that slip through ad blockers tend to get “skipped” or flat-out ignored, depending on the medium.

 

No wonder it is hard to stand out!

 

Think about your brand for a minute.  Does one of these sound like you?

• Is your brand struggling to stand out in a really crowded market?

• Is your marketing stuck in the past?  Are you looking for a strategy that will drive tangible ROI?

• You know more people would buy your brand if they could just experience it

• When people understand how valuable your brand is, they buy it

• Once people buy your brand, they become loyal

With this being the reality, it has never been more important for brands to provide consumers with engaging, emotionally stimulating experiences they will not want to avoid – and science proves that experiential marketing holds the ticket to achieving this goal!

 

If this is resonating at all, this book has 9 chapters to help YOU achieve the attention, sales, engagement, and differentiation you crave.

Seriously, pick up this book today and start learning about how to get the attention in the marketplace your brand deserves.  If you do,

your brand’s story will be memorable and long-lasting.

You will also gain fresh perspective strategies utilized by recognizable brands such as The Walt Disney Company, Dr Pepper Snapple Group, NBA, Tractor Supply Company, REI, Patagonia, Corona, Budweiser, Adidas, and more.

 

Oh, one more thing.

 

Brand Experiences by Steve Randazzo will teach you how to last as a brand with upcoming and current generations. To insert yourself right in the middle of the word of mouth, activism, and trends.

 

Through this easy read, you will gain a driver’s-seat view to the lessons learned and relevant examples of Steve Randazzo’s, president of Pro Motion Inc., 30 years of experience.

 

Steve explains why and how – today more than ever – YOU need to educate, engage, and inspire your target audiences through experiential marketing.  

 

What are you waiting for? 

SCROLL UP and click that BUY BUTTON to get your copy of Brand Experiences NOW!

 

 

Product Details

ISBN-13:	9781733874519
Publisher:	Pro Motion Inc.
Publication date:	05/14/2019
Sold by:	Barnes & Noble
Format:	eBook
Pages:	162
File size:	2 MB

About the Author

Steve Randazzo is the founder and president of Pro Motion, Inc., a trusted, award winning experiential marketing agency located in St. Louis, Missouri since 1995. Pro Motion helps B2B and B2C brands and Agency partners cut through the clutter and drive real tangible results. With over 30 years of experience in the industry, Steve has lead his agency's relationships with big-name clients, including, The Walt Disney Company, Dr. Pepper-Snapple Group, Hewlett-Packard, Duck Tape, Anheuser-Busch, Fiskars, Citgo, NBA, Tractor Supply Company, and many top notch agency partners. Steve has over 50 published articles and is known as a thought leader in his industry. He has been awarded such accolades as Top 100 People You Should Know in St. Louis and one of Fortune Small Business' Best Bosses. Steve Randazzo is the the Founder and President of Pro Motion Inc, an award-wining experiential marketing agency. Since 1995, brands like The Walt Disney Company, Dr. Pepper- Snapple Group, Hewlett-Packard, Duck Tape, Anheuser-Busch, Fiskars, Citgo, NBA, Tractor Supply Company, and many top-notch agency partners have trusted Steve and his team to produce highly successful and memorable experiences for their customers. A highly regarded thought leader and masterful storyteller, Steve has been published over 50 times in Entrepreneur, AdWeek, CMO.Com and Chief Marketer and more.

Table of Contents

Foreword – x

INTRODUCTION Finding My Roots in Experiential Marketing- 1
The Power of Experiential - 4
The Perfect Match: Experiential Marketing and Emotional Connections- 5
Educate, Engage, and Inspire for Experiential Marketing Success- 7

PART I EDUCATE - 9 

Chapter 1: Make a Splash- 10
Find Open Minds - 13
Samples and Keepsakes and Discounts, Oh My!- 14
Bringing Your Product to Life- 18
Induce an “A-ha” Moment- 22
Chapter 2: Go Where the Ducks Are 25
Targeting Done Right- 28
Right Place, Right Time, Right Appearance- 34
Choose Your Own Adventure - 36
Chapter 3: Provide a Professional Field Trip-  40
Take the Trade Show to the Decision Maker- 41
The Beauty of B2B Mobile Roadshows- 43
Supplementing Your Field Sales- 48
The Past, Present, and Future of Mobile Roadshows - 5

PART II ENGAGE-  57

Chapter 4: Activate Your Brand- 58
Flat Ads Are Forgettable Ads - 60
Evolving from Passive to Active- 63
Root, Root, Root for the Home Team- 66
Efficacy Through Engagement - 69
Chapter 5: Extend the Moment - 71
Multiple Eggs in Multiple Baskets- 74
Be There or Be Square- 78
Join Social Circles- 84
Take Charge of Your Transformation- 86
Chapter 6: Steal the Show- 88
Turn Some Heads - 92
Ride Someone Else’s Wave - 94
Become the Talk of the Town - 97
Finding the Right Opportunity- 100

PART III INSPIRE - 103

Chapter 7: Lend a Helping Hand Become the Beacon of Hope- 107
Why Authenticity Matters- 110
The ROI of Doing Good for the Right Reasons - 113
Chapter 8: Align With a Cause-  115
Show the World You Care- 118
Find a Cause That Sticks - 122
For the Long Haul - 126
Chapter 9: Spark Activism- 128
All You Have to Do Is Ask - 130
Make a Trade- 133
Empower the Instinct to Act- 137

CONCLUSION Predicting the Future of Experiential Marketing 139

References – 143

 

Editorial Reviews

"Steve Randazzo has been at the front lines of experiential marketing before the term was first coined. That's exactly why the stories and takeaways in his book are so good. A marketing pioneer and entreprenuer for over two decades, his perspective on our business is both keenly professional and palpably personal. It's a great read for anyone looking to get closer to the world of experiential marketing and advertising."

Max Lenderman- Author

CEO and Chief Creative Office

School

"If you think your current marketing plan is loaded with status quo strategy, read this book to discover how to break out and start driving tangible results! Results that benefit your customers and your business. I can tell you from experience - it's powerful and it works!"

Dave Martin

Senior Vice President- Sales

Hussman Corporation

Finally a real world look at how to market a brand in today's cluttered world. Making your customers feel appreciated and entertained creates a different kid of value and leaves them more likely to share, recommend, or purchase your brand.

Suzette Ford-Duffus

Sr. Manager Events & Engagement

Taco Bell

"Most marketing practitioners know that experiential marketing works. Steve Randazzo knows why it works.If you want to understand the psychology that drives successful brand engagement start by reading Brand Experiences."

John Heiman

Director, Experiential Marketing

Sprint

"In a world of media fragmentation and rising digital clutter, fostering human connections by creating memorable experiences remains one of the most powerful ways to engage audiences. But doing Experiential Marketing right is not as easy as it may look. Brand Experiences provides a unique perspective on experiential marketing from a practitioner's point of view and provides readers with a roadmap for creating truly memorable marketing."

Kerry Smith

Founder, Event Marketer Magazine

Co-Author of Experiential Marketing

"In today's increasingly cluttered brand environment, it takes a lot to grab people's attention. But Steve provides a step-by-step playbook for marketers to not only reach, but more importantly, connect with consumers. I only wish more of this real-world knowledge was taught in business schools to help aspiring CMOs understand how important experiences are within the brand ecosystem."

Marc Abel

VP of Client Experience

Weber Shandwick

"This is a must read for anyone looking to cut through the noice of today's marketplace and optimize customer engagement with their product or brand."

Greg Beach

VP Business Development

Event Strategy Group

"Explaining the relevance and importance of how experiential marketing can build a bridge to establishing long lasting emotional connections with customers and stakeholders is a difficult challenge. Brand Experiences does an excellent job of building that bridge through the life experiences of Steve in a relevant, meaningful and witty way."

Bruce Bowman

President, Play Products

KaBOOM!

"A great read for Marketers who are searching for a deeper level of connectivity with their most valued target consumers."

Bob Fitzgerald

Senior Director, International Business Unit

Johnsonville, Inc.

"Steve's insights into how products and brands can connect on a one-to-one basis with end users and consumers is a great playbook for any company looking to do five-star outreach."

Bill Kahl

Executive Vice President of Marketing

ShurTech Brands

From the Publisher