Brand and marketing communication in golf
Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction 2. Theoretical basics -What is 'marketing communication'? -What are the objectives of it? -How does 'marketing communication' work? -What is a brand? What is 'brand equity'? 3. Practical part -Why is the golf market an attractive communication platform? -Which elements of brand and marketing communication could a company use in golf? -Example of the company/ brand 'NIKE Golf' 4. Conclusion Objectives -Learn about key aspects of brand and marketing communication in general and in golf -Adopt the theoretical knowledge in golf using the example of NIKE
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Brand and marketing communication in golf
Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction 2. Theoretical basics -What is 'marketing communication'? -What are the objectives of it? -How does 'marketing communication' work? -What is a brand? What is 'brand equity'? 3. Practical part -Why is the golf market an attractive communication platform? -Which elements of brand and marketing communication could a company use in golf? -Example of the company/ brand 'NIKE Golf' 4. Conclusion Objectives -Learn about key aspects of brand and marketing communication in general and in golf -Adopt the theoretical knowledge in golf using the example of NIKE
20.1
In Stock
5
1
Brand and marketing communication in golf
18
Brand and marketing communication in golf
18
20.1
In Stock
Product Details
| ISBN-13: | 9783656326625 |
|---|---|
| Publisher: | GRIN Verlag GmbH |
| Publication date: | 01/01/2012 |
| Sold by: | CIANDO |
| Format: | eBook |
| Pages: | 18 |
| File size: | 787 KB |
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