Boss Up!: This Ain't Your Mama's Business Book

by Lindsay Teague Moreno, Jon Acuff (Foreword by)

Overview

Boss Up! will help you put your business on the map and the ideas you’ve previously only dreamed about into the marketplace. Learn to overcome your fears and guilt to find a fulfillment that changes you and your family for the better— breaking free of the hard and boring and having fun along the way.

In Boss Up! Lindsay helps you gain confidence to understand that having ambition doesn’t make you a bad wife or mother. That it’s okay to have a desire for something more than endless sippy cups, clean-ups, Band-Aids, and groundings. That no matter your education or experience, you can tap into your passions and create businesses that give you increased flexibility, fulfillment, and financial security.

Lindsay doesn’t just do this through commiserating but by giving you the tools for change. Using the lessons she learned on her own path to success, Lindsay shares real, solid business principles with ten distinct success philosophies that you will encounter on the journey to entrepreneurship, such as:

• Thinking long-term
• Being unapologetically yourself
• Use the “unsales” tactic
• Understand your “why”

Lindsay is a stay-at-home mom turned multimillion-dollar-producing business owner, but she doesn’t just have a passion for entrepreneurship. She has a deep passion for helping women of all walks of life gain the confidence and skills to tap into their ambition and achieve success in their own business endeavors. Are you ready to Boss Up?

Product Details

ISBN-13:	9780785224426
Publisher:	Nelson, Thomas, Inc.
Publication date:	04/13/2021
Pages:	256
Sales rank:	1,102,617
Product dimensions:	5.40(w) x 8.30(h) x 0.70(d)

About the Author

Lindsay Teague Moreno is an author, podcaster, and business owner. In her perfect world Internet baby goat videos flow freely, mornings start at 10 a.m., and the word playdate is stricken from the English language.

In just two short years Lindsay built a seven-figure personal income, using only social media. She did this with three little girls at home and all the mom duties that come along with it. Raising businesses and babies at the same time is no easy feat, but anything is possible if you have enough dry shampoo and grit.

Having spent a considerable amount of time building multiple profitable businesses, Lindsay has gone through her share of ups and downs. With a passion for helping women find their voice and purpose, Lindsay wants to show women they can build their own version of the good life, no matter the circumstances.

Table of Contents

Foreword Jon Acuff xi

Introduction: Why Is Nobody Else Losing It? xv

Chapter 1 The "Right Kind" of Mom 1

Chapter 2 The Road Map to Freedom 15

Chapter 3 Finding Your Thing 33

Chapter 4 Success Philosophy #1: Think Long-Term 49

Chapter 5 Success Philosophy #2: Be Unapologetically Yourself 83

Chapter 6 Success Philosophy #3: Tell Stories and Connect Through Feeling 95

Chapter 7 Success Philosophy #4: Brand Consistency Matters 107

Chapter 8 Success Philosophy #5: Use the Unsales Tactic 117

Chapter 9 Success Philosophy #6: Put on Your Positive Pants 143

Chapter 10 Success Philosophy #7: Keep Learning 161

Chapter 11 Success Philosophy #8: Understand Your Why 175

Chapter 12 Success Philosophy #9: Treat Your Business Like a Business 183

Chapter 13 Success Philosophy #10: Set Goals + Work Hard + Refuse to Fail 199

Conclusion: What to Do with Opinions, Insecurities, and Fears 219

The Boss Up! Summary Cheat Sheet for Busy Momtrepreneurs 221

Acknowledgments 226

Notes 229

About the Author 233

Editorial Reviews

'Boss Up! is a fantastic, straight-talking road map for getting started and for continuing to evolve and thrive as a woman entrepreneur. Lindsay takes the lessons she's learned through her own experience and shares them in an honest, humorous, and inspiring way. Boss Up! will make you want to dive right in and take the next steps forward no matter where you are in the process.' —Ali Edwards, business owner, AliEdwards.com

'Boss Up! is the guide I wish I'd had when starting my own business. Lindsay delivers hard-nosed business advice while making you laugh out loud with the realities of being both a mom and entrepreneur. With contagious enthusiasm and practical tips, this is the book to read if you want to grow your business.' —Tonya Dalton, author, The Joy of Missing Out, and inkWELL Press Productivity Co. CEO

'Boss Up! should be mandatory reading for every female entrepreneur. It's what you wish your girlfriend had told you about what it takes and what to expect as a mom, wife, and badass business owner. Lindsay's relatable humor will have you laughing while you lap up invaluable lessons on mind-set and strategy and the skills you need to kill in business without the guilt.' —Chalene Johnson, New York Times bestselling author and business and lifestyle expert

'Boss Up! will make you laugh, cry, and then you'll want to get out and hustle! As a fellow stay-at-home mom turned business owner, this book feels like home! Lindsay gets it. Tried and true. Boss Up! will give you the permission to get out there and fuel the fire that is already burning within you!' —Chari Pack, Persnickety Prints founder

'For the seven years I've known Lindsay professionally, I've always been deeply inspired by her passion for helping women find their life purpose. She shows women around the world, regardless of circumstances, that with the right tools, perspective, and personal authenticity, they, too, can be successful in every aspect of life. Boss Up! is another fantastic example of her dedication to momtrepreneurs everywhere. If you're interested in building a business, growing your profile as a thought leader, or just need some motivation in life, do yourself a huge favor and read this book.' —Jared Turner, entrepreneur and Young Living Essential Oils president

'If I ever need someone to kick my butt, supercharge my creativity, or call me out on something silly I'm doing in my business, Lindsay is who I reach out to. Get ready. You're about to meet one of my favorite business leaders ever. And if you do even 10 percent of what this book suggests, things are about to grow for your business in the best possible way.' —Jon Acuff, New York Times bestselling author, Finish

'In an age when it's easy to call yourself an entrepreneur, here is a book that tells you the truth about the hard, beautiful, rewarding work of owning a business. Boss Up! is the most practical guide to running a business I have ever read; every woman should read it.' —Jeff Goins, bestselling author, The Art of Work

'Lindsay combines both heartfelt vulnerability with no-nonsense practicality in a way that speaks to today's female business owner. She makes not-so-sexy topics, like finding your niche, standard operating procedures, and managing a team, feel fun and doable. As an artist, I could've used a book like this five years ago when I was just starting out. This is the book I needed then, and it's what I need now as I continue to be a leader in my industry.' —Amira Rahim, Better Than Art School creator

'Lindsay cuts through the crap and gets to the heart of what it takes to be a successful entrepreneur. This book will guide you through building an effective business the same way your mom guided you through life—with love, support, and a healthy kick in the butt when you need it.' —Elizabeth Giorgi, Emmy Award winner and Mighteor Studios founder

'Lindsay knows what she's doing, and her energy and enthusiasm come through on every page. Boss Up! will make you want to get up and go!' —Elise Blaha Cripe, author, Big Dreams, Daily Joys, Get to Work Book creator

'Lindsay Teague Moreno is a no-fluff, no-fear leader for entrepreneurs. This book is the perfect guide to starting a business and fulfilling your dreams.' —John C. Maxwell, #1 New York Times bestselling author and world-renowned leadership expert

'My only complaint with Lindsay's book is that I didn't have it when I started my business seven years ago. Lindsay has the sharp mind of a woman who means business but the heart and humor of a friend you want to talk to for hours. As an entrepreneur who doesn't have kids, I do want them in my future, and reading Boss Up! left me optimistic, not with it being just an option but a wonderful option for me.' —Jess Ekstrom, Headbands of Hope founder and author, Chasing the Bright Side

'You think you know what to expect from business books? Think again! Lindsay breaks the business book mold with Boss Up! She'll have you simultaneously laughing and learning with her no-nonsense humorous approach. Lindsay's entrepreneurial success is impressive, but even more impressive is her ability to share those lessons with others.' —Carrie Colbert, entrepreneur and investor

'You will absolutely snort-laugh and definitely ugly-cry while learning these actionable, no-BS lessons for building a killer business—and becoming a better you while you do it. You've been warned y'all!' —Kelsey Humphreys, author and motivational comedian

From the Publisher

06/17/2019

Moreno (Getting Noticed), host of podcast Boss Up and speaker promoting female entrepreneurship, presents 10 lessons for women looking to establish their own business. A champion for authentic living and selling, she gives straight-to-the-point encouragement and information that will be particularly helpful to mothers desiring to work for themselves while raising children. She shares her personal history of being taught an entrepreneurial spirit from a young age (her mother and grandmother were both real estate agents), finding a job in educational consulting, and eventually tying together her skills and passions to start her own business. Moreno coaches readers on how to find their niche with helpful prompts and charts. She then relates her lessons for acting on a new business idea: think long term, be unapologetically yourself, connect through feelings, and maintain brand consistency, among others. Her conversational tone and insights garnered from experience will aid readers in planning and executing business strategies. Moreno’s transparency about her initial stubbornness in communicating with her husband is a highlight, showcasing the importance of professionalism with stakeholders—even (or especially) when they are also one’s family. Any woman interested in how to start a business or balance family life with entrepreneurial ambitions will find Moreno’s work useful. (Aug.)

Publishers Weekly