Boosting sales: Increasing profits...without breaking the bank

by Bob Gorton

Overview

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Boosting your company's sales is essential if you're going to make a success of your business. This revised edition covers:

• Looking at your current sales and working out where you want to go next
  
• Making sure you're meeting a need
  
• Playing to your strengths
  
• Looking at your prices (and how you present them)
  
• Talking to and nurturing your existing customers
  
• Looking for new customers
  
• Responding promptly to prospects
  
• Improving your post-sales service
  
• Working to guarantee repeat sales

'a great little package' The Bookseller

Product Details

ISBN-13:	9781408139950
Publisher:	Bloomsbury Publishing
Publication date:	09/19/2011
Series:	Business on a Shoestring
Sold by:	Barnes & Noble
Format:	eBook
Pages:	208
File size:	4 MB

About the Author

Bob Gorton is a professional business adviser. He is an experienced entrepreneur and a specialist in business turnrounds.

Table of Contents

Acknowledgements vii

Introduction ix

1 Are you sure you want to boost sales? 1

2 The 'One Number" way to transform your business 19

3 The easiest ways to grow a business 36

4 Getting the price right 53

5 Maximising profitability 68

6 Identifying the right customers for your business 81

7 Being clear about what your business does 94

8 Competing for profits 109

9 Prospecting for the right customers 127

10 Prompting the business 153

11 Promoting and prospecting online 168

12 Working with opportunities 179

13 Tracking and closing 193

Index 205