Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim, Renée Mauborgne

Overview

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

Product Details

ISBN-13:	9785916576344
Publisher:	Mann, Ivanov and Ferber
Publication date:	12/13/2013
Sold by:	Bookwire
Format:	eBook
Pages:	252
File size:	6 MB
Age Range:	16 Years
Language:	Russian

About the Author

Renee Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at INSEAD, one of the world's top business schools. She is also codirector of the INSEAD Blue Ocean Strategy Institute. She cofounded the Blue Ocean Global Network with W. Chan Kim.

What People are Saying About This

From the Publisher

“This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean.” — Business Insider

Editorial Reviews

This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean.” — Business Insider

From the Publisher