Blog for Bucks: How to Create, Promote, and Profit from Your Blog

by Jacqueline Bodnar

Overview

Proven Advice for Running a Successful, Profitable Blog—from Writing and Organizing to Promoting and Monetizing

Millions of people would love to make money from blogging, but they have no clue where to start and how to make it happen. It takes more than simply starting the blog, and this book will show you what you need to know. Jacqueline Bodnar, a professional writer and blogger shares her experience and knowledge, covering everything from how to generate blog post ideas to tracking your blog’s success to connecting with other bloggers. Blog for Bucks includes chapters on topics such as:

• Blogging Basics
• Keeping It Active
• All About Writing
• Ways to Promote Your Blog
• Monetizing Your Blog
• Ways to Enhance Your Blog
• Where Your Blog Can Take You

Whether you are a new or seasoned blogger, there is information in this book that will help you take your blog to the next level. The invaluable information, advice, and insight will inspire you to get started, launch another blog, or get serious about making money from your current one. Don’t miss out on the tried-and-true tips and methods in this book that will help you blog for bucks!

Product Details

ISBN-13:	9781621537700
Publisher:	Allworth
Publication date:	09/15/2020
Pages:	144
Sales rank:	1,102,449
Product dimensions:	5.90(w) x 8.90(h) x 0.50(d)
Age Range:	3 Months to 18 Years

About the Author

Jacqueline Bodnar has been a professional writer and blogger since 2004. She has ghostwritten eight books, published four in her name, and published over three thousand articles in newspapers and magazines. She blogs extensively, having numerous popular blogs of her own, as well as ghostblogging for other companies and individuals. Jacqueline holds a bachelor of arts degree in social science studies and a master of professional writing degree. When she’s not writing and blogging, she enjoys hiking, camping, snorkeling, and reading. She lives with her husband and two children in the Daytona Beach, Florida, area.

Table of Contents

Chapter 1 Slogging Basics 1

Blogs Defined 2

Picking Your Focus 3

Setting Up Your Blog 5

Blogging Platforms 5

How to Set Up Your Blog 8

Blogger Spotlight: Bethany Spohr, All Natural Savings 10

Chapter 2 Keeping Your Blog Active 13

Why Keeping It Active Matters 14

Active Goals 15

Blog Post Ideas 17

Blogging for Others 20

Blogger Spotlight: Maurie Lung, Muddy Boots Adventures 21

Chapter 3 All About Writing 25

Writing Tips 26

Grammar and Spell-Checking 30

Blogging for Corporations 32

Blogger Spotlight: Caroline Eubanks, This Is My South 32

Chapter 4 Ways to Promote Your Blog 35

My Promotional Methods 35

Know Your Target Market 36

Various Ways to Promote Your Blog 39

The Best Promotional Tool 43

Blogger Spotlight: Kemi Ibeh, Musings and Adventures 44

Chapter 5 Monetizing Your Blog 47

Blogging Perks 48

Ways to Monetize Your Blog 49

Patience Before Approaching 54

Blogger Spotlight; Diane Bedard, Nature Coaster 56

Chapter 6 Tracking Your Blog's Success 59

Your First Steps toward Tracking 59

Using Google Analytics 61

Other Google Tools 62

Alexa Ranking 63

Understanding Your Analytics 64

Why Analytics Matter 66

Blogger Spotlight: Chandra Waters, A Gullah Girl 69

Chapter 7 Keeping It Legal 71

Legal Names 71

Getting Paid 72

Taxes Talk 73

Libel and Slander 74

Disclosure Matters 76

Privacy, Cookies, and More 77

Copyright Issues 78

Remaining Legal 80

Blogger Spotlight: Katie Moseman, Recipe for Perfection and Magnolia Days 80

Chapter 8 Building Your Following 83

Content Goals 83

Consistency Counts 85

Social Media 86

Show Your Personality 88

Comments Galore 88

Email Communication 90

Groups, Events, and More 91

Blogger Spotlight: Shalee Blackmer, Shake Wanders 92

Chapter 9 Ways to Enhance Your Blog 95

Add a Profile Page 95

Photography Skills 96

Copywriting Skills 97

Using Video 97

Plug-ins and Searches 98

Custom Logo and Design 99

Media Kit 100

Add Other Bloggers 101

Additional Enhancement Options 101

Blogger Spotlight: Joanne Greco, Life with Joanne 103

Chapter 10 Where Your Blog Can Take You 105

Seminars and Conferences 105

Selling Products 106

Offering Services 108

Influencer Opportunities 108

Career Opportunities 109

The Future of Your Blog 110

Blogger Spotlight: Nicole Malik, Hook & Porter Media 111

Chapter 11 Making Money by Blogging for Others 115

Whom Would You Blog For? 115

Offering Blogging Services 116

How to Get Blogging Jobs 117

Writing for Others 119

Sources and Rights 121

Blogger Spotlight: Cristy Stewart-Harfmann, Happy Family Blog 122

Chapter 12 I Connecting with Other Bloggers 125

Blogger Meetups 126

Attending Conferences 127

Online Groups 127

Keep Learning 128

Invest in Yourself 129

About the Author 130

Index 131