Black, White, and Green: Farmers Markets, Race, and the Green Economy

Black, White, and Green: Farmers Markets, Race, and the Green Economy

by Alison Hope Alkon
Black, White, and Green: Farmers Markets, Race, and the Green Economy

Black, White, and Green: Farmers Markets, Race, and the Green Economy

by Alison Hope Alkon

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Overview

Farmers markets are much more than places to buy produce. According to advocates for sustainable food systems, they are also places to “vote with your fork” for environmental protection, vibrant communities, and strong local economies. Farmers markets have become essential to the movement for food-system reform and are a shining example of a growing green economy where consumers can shop their way to social change.

Black, White, and Green brings new energy to this topic by exploring dimensions of race and class as they relate to farmers markets and the green economy. With a focus on two Bay Area markets—one in the primarily white neighborhood of North Berkeley, and the other in largely black West Oakland—Alison Hope Alkon investigates the possibilities for social and environmental change embodied by farmers markets and the green economy.

Drawing on ethnographic and historical sources, Alkon describes the meanings that farmers market managers, vendors, and consumers attribute to the buying and selling of local organic food, and the ways that those meanings are raced and classed. She mobilizes this research to understand how the green economy fosters visions of social change that are compatible with economic growth while marginalizing those that are not.

Black, White, and Green is one of the first books to carefully theorize the green economy, to examine the racial dynamics of food politics, and to approach issues of food access from an environmental-justice perspective. In a practical sense, Alkon offers an empathetic critique of a newly popular strategy for social change, highlighting both its strengths and limitations.


Product Details

ISBN-13: 9780820343907
Publisher: University of Georgia Press
Publication date: 11/01/2012
Series: Geographies of Justice and Social Transformation Series , #13
Edition description: New Edition
Pages: 224
Product dimensions: 5.90(w) x 8.90(h) x 0.80(d)

About the Author

ALISON HOPE ALKON is an assistant professor of sociology at the University of the Pacific. She is coeditor of Cultivating Food Justice: Race, Class, and Sustainability.

ALISON HOPE ALKON is an assistant professor of sociology at the University of the Pacific. She is coeditor of Cultivating Food Justice: Race, Class, and Sustainability.

Table of Contents

List of Illustrations ix

Preface xi

1 Going Green, Growing Green 1

2 Understanding the Green Economy 16

3 The Taste of Place 35

4 Creating Just Sustainability 62

5 Who Participates in the Green Economy? 94

6 Greening Growth 123

7 Farmers Markets, Race, and the Green Economy 143

Epilogue. Reading, Writing, Relationship 155

Notes 173

References 179

Index 199

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