Bigger, Better, Bolder: Live the Life You Want, Not the Life You Get

by Jennifer Cohen

Overview

Get the life you want by being bold, resilient, and creating specific goals and habits with indispensable advice from Jennifer Cohen, a superstar motivational coach.

I know what it takes to get what you want in life. It’s a habit anyone can learn, a skill you can develop, a gift you don’t need to be born with. The more experience you get, the more confident you’ll be. Even when you fail, you’ll feel stronger with each try you make. At work, at home, wherever your life unfolds—be bold. Take action. Ask for the right things. Chase what you want instead of taking what you can get. What do you want most in life, and why don’t you have it?

Think about the things that give your life depth, focus, and meaning: deeply satisfying relationships with plenty of give and take, physical health and emotional wellbeing, passion projects, self-esteem, and self-respect. Bold people have these things. Bold people recognize what’s holding them back—and it's almost always a fear of failure. They train to overcome their fears, they embrace the 10% Target, and they create everyday, life-long habits to get what they want.

Bigger, Better, Bolder brings readers one step closer to boldness, one chapter at a time. With practical takeaways and action steps—bite-sized Bold Moves—and real-life case studies of boldness in action, Jennifer Cohen teaches you how to get what you want.

Product Details

ISBN-13:	9780306829581
Publisher:	Hachette Books
Publication date:	12/27/2022
Pages:	256
Sales rank:	668,191
Product dimensions:	6.00(w) x 9.10(h) x 1.10(d)

About the Author

Jennifer Cohen is the author of three books in the fitness and wellness space, with a world-famous clientele that has included Hollywood celebrities, Olympic athletes, blockbuster recording artists and others; a trend-spotting entrepreneur who has sold companies for millions of dollars; an experienced media personality with appearances on major network shows, bylines in top publications, and a growing social media presence; a sought-after brand strategist and influencer; host of a top-rated podcast she created with more than 3 million downloads and counting; and an in-demand motivational speaker for a range of companies as well as business schools, with a TEDx talk that has more than 2 million views on YouTube, and another 2 million-plus on the TED website. She lives in Los Angeles.

Table of Contents

My Promise to You ix

Introduction 1

Part 1 Getting to Bold

Principle #1 Strive for Bigger and Better 17

Principle #2 Discover Your Bold Type 25

Part 2 Build Your Bold

Principle #3 You Gotta Believe 37

Principle #4 Change Your Mind 59

Principle #5 Practice Bold Habits 79

Principle #6 Don't Stop Before You Start 107

Part 3 Boldness is a Skill

Principle #7 Choose a Direction, Not a Destination 117

Principle #8 Be Obsessively Curious 133

Principle #9 Naivete Is a Strength 141

Principle #10 Mediocrity Is a Superpower 155

Principle #11 Bundle Your Bold 161

Principle #12 Fix It, Farm It Out, Forget It 173

Part 4 The Bold Standard

Principle #13 Ask for What You Want 187

Principle #14 Be Bold, Not Smart 201

Principle #15 The 10 Percent Target 211

Principle #16 Bold Is for Life 221

The 16 Principles Workbook 229

References 241

Acknowledgments 245

Editorial Reviews

10/17/2022

This upbeat manual by Habits & Hustle podcaster Cohen (Strong Is the New Skinny) provides guidance on achieving one’s goals. She outlines 16 principles for living a “richer, fuller life,” including “choose a direction, not a destination” and “be obsessively curious.” Urging readers to believe in themselves, Cohen recommends building confidence by completing “small, bold” tasks, which can be as minor as asking for extra ketchup from a server or as consequential as negotiating a better mortgage. She advocates for simplifying one’s lifestyle to reduce “decision fatigue,” and to that end endorses developing routines, planning meals, and completing difficult tasks early in the day when one has the most energy. Cohen sometimes struggles to find evidence supporting her advice, as when she posits that naivete can be a strength and recounts how musician Jewel negotiated her first record contract while homeless at age 19, but then notes that Jewel “went to the library and did her research” beforehand, raising the question of whether someone who educated themselves can actually be called naive. Readers in need of a boost will find it here, even if some of the recommendations don’t check out. (Dec.)

Publishers Weekly

Strategic boldness yields a high form of power—through it we literally can create our own circumstances. Consider Jennifer Cohen’s new book as the ultimate practical manual for realizing and maximizing such power.” —Robert Greene, seven-time New York Times bestselling author of The 48 Laws of Power and The Laws of Human Nature

 “I’ve always cited boldness as the key component for my success in comedy, but it wasn’t until Jen’s book that I realized it wasn’t something I was just born with . . . it was something that I cultivated. If I can do it, you can too. And Jen will teach you how."—Nikki Glaser, comedian and TV personality

“There are eight billion people on this planet . . . if you want to stand out you can’t afford to not be BOLD. Jennifer Cohen has outlined a formula that anyone can apply to live a life that’s BIG and BOLD.”—Joe DeSena, founder and CEO of Spartan

“This is a masterpiece. In a world where there is so much emphasis on ‘how to,’ it’s about time someone wrote a book focusing on one of the most important elements to success . . . being BOLD. Without it, your chances for success finish. With it . . . you can flourish. Jen nailed it in this book!”—Jesse Itzler, entrepreneur, author, endurance athlete, and an owner of the Atlanta Hawks

“There is no one I know in this universe who can teach you how to go after what you want more than Jennifer Cohen. If you want practical and actionable steps that actually work, then hands down this is the book for you!”—Emily Morse, author and podcast host of Sex with Emily

From the Publisher