Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
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Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
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Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
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Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
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Product Details
ISBN-13: | 9781137410405 |
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Publisher: | Palgrave Macmillan US |
Publication date: | 01/27/2015 |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 240 |
File size: | 3 MB |
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