Big Ideas in Public Relations Research and Practice

by Finn Frandsen (Editor), Winni Johansen (Editor), Ralph Tench (Editor), Stefania Romenti (Editor)

Overview

Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines to create new relationships between people, organizations and countries.

In applying big ideas to public relations, this volume challenges how scholars and practitioners perceive and understand public relations within an organizational setting. In thinking about the 'bigger picture', the collection expands public relations research to include more theory-building, more cross-disciplinary research, and more innovation in practice.

The 12 unique contributions from scholars based in Germany, Denmark, The Netherlands, France, Romania, the UK, Finland, Portugal and the USA explore the challenges surrounding communication, management and big ideas. Some of the topics discussed include: corporate identity, millennial engagement, strategic communication in the internationalization of firms, public relations in the start-up community and, social capital.

Product Details

BN ID:	2940161045435
Publisher:	Emerald Publishing
Publication date:	10/03/2019
Series:	Advances in Public Relations and Communication Management , #4
Sold by:	Barnes & Noble
Format:	eBook
File size:	1 MB

About the Author

Finn Frandsen is a Professor of Corporate Communication at Aarhus University, Denmark. His primary research interests are organizational crisis management and crisis communication, meta-organizations, stakeholders, intermediaries, and communicative institutionalism.
Winni Johansen is a Professor of Corporate Communication at Aarhus University, Denmark. Her research interests include crisis management and communication, social media, communication consulting, environmental communication and the institutionalization of strategic communication in private and public organizations.
Ralph Tench is Director of Research for Leeds Business School at Leeds Beckett University, UK and President (2017-2020) of the European Public Relations Research and Education Association (EUPRERA). His research involves funded projects from the private sector, EU, Public Health England, NHS and research councils.
Stefania Romenti is Associate Professor and Chair in Strategic Communication at Università IULM, Italy and Adjunct Professor of Communication Measurement at IE Business School, Spain. Her research interests include communication measurement, reputation management and stakeholder engagement.