Table of Contents
Introduction 1
Part I: Getting Started with Big Data Basics 5
Chapter 1: Introducing Big Data for Small Businesses 7
Chapter 2: Digging into the Essence of Big Data 23
Chapter 3: Identifying Big Data Uses in Small Businesses 39
Part II: Unpacking Big Data 53
Chapter 4: Unpacking the Many Types of Data 55
Chapter 5: Discovering New Forms of Data 69
Chapter 6: Understanding the Technology Changes that Underpin Big Data 87
Part III: A Brave New World for Small Business 101
Chapter 7: Focusing on the Value of Insights 103
Chapter 8: Developing and Accessing Big Data Competencies 115
Chapter 9: Building a Big Data Infrastructure 131
Part IV: Show Time! Making Big Data Work for Small Business 149
Chapter 10: Creating a Big Data Strategy 151
Chapter 11: Applying Data in Your Business: Decision Making 163
Chapter 12: Applying Data in Your Business: Operations 185
Chapter 13: Creating a Big Data Culture in Your Business 199
Part V: The Part of Tens 211
Chapter 14: Ten Biggest Big Data Mistakes to Avoid 213
Chapter 15: Ten Free Big Data Sources 219
Chapter 16: Ten Key Big Data Collection Tools 225
Index 231