Beyond Smart Cities: Creating the Most Attractive Cities for Talented Citizens

by José A. Ondiviela

Overview

Cities are experiencing unprecedented times. In addition of managing the best possible post-pandemic recovery, Cities are at the beginning of the 4th industrial revolution, and all want to play a relevant role in it. To achieve this, they must retain and attract the necessary talent. There is a fierce competition where cities transform to become as attractive as possible. But what makes a city attractive (from emotional and rational sides) to talented citizens?

For mayors and city directors: how can I prepare my city for this goal? What kind of transformations in the medium-long term should I develop? And in the short term, what processes and technologies (SmartCity) should I put in place?

And from the point of view of citizens: how do I choose the best city to develop my full potential? Which one offers me the best citizenship contract? Where am I going to enjoy the best services with the highest quality of life and lower taxes/cost of life? In addition, the city must be attractive, with a strong identity and dynamism and promising future. Can I find the cities that best suit my aesthetic and emotional preferences, and that also offer me the services that I consider a priority at the lowest cost to my pocket? Find all the answers in this book.

Product Details

ISBN-13:	9783030833732
Publisher:	Springer International Publishing
Publication date:	10/22/2021
Edition description:	1st ed. 2021
Pages:	407
Product dimensions:	6.10(w) x 9.25(h) x (d)

About the Author

Prof. Ondiviela is the Microsoft Western Europe Public Sector Government Industry Executive for Cities&Regions. He joined Microsoft in 1995 and holds a wealth of experience in field sales, sales strategy, partners management, operations and marketing.

Frequent speaker at International events like SmartCityExpo, Mobile World Forum, TEDTalk, EU Events… he is also UNESCO-NetExplo SmartCities SME.

Telecommunications Engineer MS at UPM Madrid, Human Sciences MS at UFV Madrid, Enterprise and Institutional Communication Management MS at UAB Barcelona, and Financial Business MS online INSEAD, Prof. Ondiviela also holds a PhD at UFV, Madrid with Thesis “Beyond SmartCities: How to create an Attractive City for Talented Citizens”. He is also Associate Fellow Researcher and Director of WW Observatory for Attractive Cities at UFV (Universidad Francisco Vitoria, Madrid, Spain) in association with Fira Barcelona (SmartCityExpo).

Passionate about Cities, Prof. Ondiviela combines his job at Microsoft providing the most innovative technological solutions with writing articles and delivering lecturers and seminars about Future of Cities and the challenges they are facing at the beginning of 4^th Industrial Revolution and now, in addition, with the main objective of achieving the fastest post-pandemic recovery.

Table of Contents

Foreword

Index

This Chapter is an intro to the main concepts that will be evaluated. Objectives, postulates, cities selection criteria and main research drivers.

0.

Introduction

0.0

Motivation for this Research

0.1

Objectives

0.4

Main Hypothesis

7 Main Postulates

0.5

Research Methodology

Cities Sample Size and Selection Criteria

City Magnetism Model

City Profitability (Yield) Model

Research. Surveys Run to Check Model Accuracy.

Model Reliability

Proposal’s Innovative Characteristics

0.6

Key Words

This first Chapter is dedicated to explaining the Cities main challenges that are mainly addressed by technology. These challenged areas will later justify the City services quality evaluation. In other words, we intro here the pain points, later we’ll assess the applied solutions / performance indicators.

1.

Cities in the XXI Century. Main Challenges.

1.0

Introduction. The Era of Cities

Urbanization Process

Cities’ Transformation

People Matter for Thriving

Realizing the “SmartCity” Vision

City as a Catalyst for Creativity: Wittgenstein’s Vienna

1.1

Impact of the Industry 4.0 Revolution. A Quantum Leap.

Cities’ Prosperity Recipe: 3T’s: Technology + Talent + Tolerance

Artificial Intelligence (AI) = Massive DATA + CLOUD Power + TALENT

1.2

Citizen at the Center. A Copernican Shift

An Aging Population. The Incoming Tsunami.

Connecting/Listening to Citizens. City Co-Creation.

Citizens’ Trust (CyberSecurity, Privacy, Compliance). GDPR

1.3

DATA: XXI Century Gold

Power Shift to DATA. Internet of Things (IoT)

A Reflection about Omnipresent Data and Sensors.

Connectivity. The 5G Revolution.

Teleworking on Duty. Place Civil Servants Closer to Citizens.

New DataCenters. Cloud Computing

1.4

Urban Mobility: Cities’ Bloodstream

Short-term. Avoid Private Traffic Downtown.

Mid-term. Mobility-as-a-Service. (MaaS)

Long-term. Rebuild the City for Humans.

1.5

Environmental Sustainability.

Resources Available

Climate Change. Decarbonizing. Carbon-Neutral Cities

Efficient Energy & Water Use.

Circular Economy. Waste Management

Building Management: A Pending Subject for SmartCities

1.6

Resilient City. Safety. Threats (Terrorism, Security)

1.7

Financing. Avoid Tax Fraud. Cashless Cities

Public Private Partnerships (PPP) and New Funding Models.

1.8

City Main Challenges. Conclusions

SmartCities. Concept evolution. Current shift to place citizens at front and center of all initiatives. SmartCities humanization thru urbanism (spaces) and technology (Data and Artificial Intelligence)

2.

SmartCities. Technology as an Enabler

2.0

Introduction. Technology Can Help Cope with Challenges.

2.1

What’s a SmartCity?

Balancing Technological Innovation with Citizens’ Quality of Life

From Objectives POV

2.2

Why SmartCities?

The Competition for Talent

An Increasingly-Connected World

SmartCities’ Four Evolution Stages

SmartCities: The Perfect Solution for Urbanists, Politicians and Technologists

2.3

How to Develop a Comprehensive and Impactful SmartCity Strategy?

Mayor’s Leadership. Role of the CTO

Creating a SmartCity Ecosystem

Planning. Priorities’ Assessment.

Implementing a Digital Transformation

Measuring SmartCities Benefits

2.4

Humanizing SmartCities

Creating a City that People Can Co-create, Contribute to and Build Every Day.

Possible Cities. Possible Worlds’ Theory

Possible Real Cities

The Beginning of a Social Dystopia?

The Future is a Mixed Model for SmartCities

SmartCity Ethics principles

Cities’ Ethics under Lopez-Quintas’ Reality & Conduct Levels Analysis

City Psychology

Attractive Cities definition and main components. Criteria for studied cities selection.

3.

Main Cities Objective: Becoming the Most Attractive City for Talented Citizens and Investors.

3.1

Problem: How to Measure/Track City Attractiveness.

A Dozen Reasons for Denver

3.2

City Attractiveness = City Magnetism x City Profitability (Yield)

3.3

Cities Selection. Criteria.

City Magnetism definition. Emotional component. History / timeline as city builder / destroyer. Main three proxies: Identity (past), Dynamism (present) and Strategy (future). Main indicators describing each component (why, relevance, source).

4.

City Magnetism

4.0

Introduction. Defining and Unearthing a City’s Magnetism.

4.1

City Identity (Past)

Identity: History/Culture as Identity

Identity: Climate

Identity: Space. Green Areas. Density

Identity: GeoRisks

Identity: Government Type (Basics)

Identity: GeoEconomics (due to location)

Identity: Gastronomy (Food)

Identity: Reputation

Identity: Branding (Projected Image)

Identity: Integration of All Data Sources.

4.2

City Dynamism (Present) People

Dynamism: Competitiveness

Dynamism: Expat Social Experience

Dynamism: Ethics. Well-being.

Dynamism: Equality

Dynamism: All data sources Integration.

4.3

City Strategy (Future)

Strategy: Human Capital

Strategy: SmartCity Plan

Strategy: Innovation

Strategy: Integration of All Data Sources.

4.4

Methodology to Combine/Rationalize City Magnetism

City Profitability (rational component). The Citizenship contract definition. Balancing the services we obtain from our city vs the price (direct -taxes and indirect – opportunity) we pay because of living in our city. In other words, comparing the City Services performance vs the Cost of living. Main indicators describing each component (why, relevance, source).

5.

City Profitability (Yield)

5.0

Introduction. The Citizenship Contract.

City Profitability Definition

5.1

City Services Performance.

City Services Performance: Digital Government

City Services Performance: Education. Lifelong Training

City Services Performance: Employability

City Services Performance: Connected City

City Services’ Performance: Health/Social Services

City Services’ Performance: Environmental Sustainability

City Services’ Performance: Culture/Tourism

City Services’ Performance: Urban Mobility

City Services’ Performance: Urban Planning

City Services’ Performance: Safety

City Services Performance: All data sources Integration.

5.2

City Cost of Living. Net Purchasing Power

Cost of Living: Net Real Income

Cost of Living: Cost of Life. Net Purchasing Power

Cost of Living: Integration of All Data Sources.

5.3

Methodology to Combine/Rationalize City Profitability

Research Activities. Surveys. Findings. Comparing Attractiveness vs GDP, SmartCity. Deliverables, City radiography, Smartphones App, Other. Conclusions. City of Future. Recommendations. Final reflection about technology role. Extra content discussing the COVID-19 new normal.

6.

City Attractiveness. Research. Key Findings. Conclusions

6.0.

City Attractiveness Model

Honest/Fair Analysis Disclaimer.

6.1.

City Attractiveness. Field Work.

Survey at NordicEdge Event

Survey at SmartCityExpo WW Congress Event

6.2

Main Overall Analysis.

6.3

City Magnetism Findings

6.4

City Profitability Findings

6.5.

Attractiveness: Balancing City Magnetism with City Profitability.

6.6.

City Attractiveness & City Metaphysics

6.7

City Attractiveness vs Population vs GDP

6.8

Attractive Cities vs SmartCities

6.9

Cities Attractiveness Analytics’ Deliverables.

City Radiography

Smartphone Apps

Other Future Deliverables.

6.10.

Conclusions. Recommendations to Create a More Attractive City.

Placing the Citizen Back at the Center of Cities’ Priorities.

Cities of the Future. How Might They Look? Talent Race.

Cities of the Future. The “Zero” City

Cities of the Future. The Real-Time City.

City of the Future. Balancing Distances and Commuting.

Transforming Your City Magnetism.

Improving your City Profitability (Citizenship Contract)

6.11

Final Reflection: Technology as an Enabler.

Technology as an Omnipresent Enabler and Catalyzer.

Extra Content: SmartCities in COVID-19 Times

BIBLIOGRAPHY

All book refers to the Humanism (Citizen), Urbanism (Spaces) and Technology (Data & AI) as core intertwined components of City Attractiveness. Bibliography is also divided by these three main disciplines.

Humanism and Social Sciences

Urbanism

Technology. SmartCities

Websites

Main websites/SmartCity Plans for the 140 Selected Cities.

Main Indicators data sources