Beyond Mobile: People, Communications and Marketing in a Mobilized World

Beyond Mobile: People, Communications and Marketing in a Mobilized World

Beyond Mobile: People, Communications and Marketing in a Mobilized World

Beyond Mobile: People, Communications and Marketing in a Mobilized World

Paperback(1st ed. 2002)

$54.99 
  • SHIP THIS ITEM
    Qualifies for Free Shipping
  • PICK UP IN STORE
    Check Availability at Nearby Stores

Related collections and offers


Overview

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

Product Details

ISBN-13: 9781349430901
Publisher: Palgrave Macmillan UK
Publication date: 01/01/2002
Edition description: 1st ed. 2002
Pages: 262
Product dimensions: 5.83(w) x 8.27(h) x (d)

About the Author

MATS LINDGREN is a Managing Partner and Founder of Kairos Future.

JÖRGEN JEDBRATT is a Strategic Advisor, writer and partner of Kairos Future.

ERIKA SVENSSON is a partner of Kairos Future.

Table of Contents

Introduction PART I: THE CONTEXT What is the Mobile Marketplace really about— The Topography of Mobility, Information and Marketing Humans as Mobile Creatures PART II: CONDITIONS, DRIVING FORCES AND TRENDS Technology, People, Institutions and the Economy Technology Institutions People Economics The New Marketing Logic PART III: THE ARENA Players in the Mobile Marketplace Digression: The Future of the Mobile Marketplace, according to Users and Experts PART IV: TOMORROW'S MOBILE MARKETPLACE The Mobile Marketplace in 2007 Four Pictures of Mobile Tomorrows
From the B&N Reads Blog

Customer Reviews