Beyond Black: Celebrity and Race in Obama's America
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.

Beyond Black is Ellis Cashmore's compelling appraisal of the impact of black celebrities on the cultural landscape of contemporary America. In recent years a new variety of African American celebrity has emerged: acquisitive, ambitious, flamboyantly successful and individualistic - more interested in channelling their energy into career development than into the political struggles that animated some of their predecessors. Bill Cosby and Oprah Winfrey were early examples; current A-listers include Beyoncé and Tiger Woods.

The most valuable product these celebrities sell, according to Cashmore, is a particular conception of America: as a nation where racism has been - if not banished - rendered insignificant. Jargon-free but with scholarly attention to theory, evidence and logic, this is a riveting account of contemporary American society, from the minstrel shows of the nineteenth century, through the Hollywood film industry of the 1930s, to today's hip-hop culture.
1111466506
Beyond Black: Celebrity and Race in Obama's America
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.

Beyond Black is Ellis Cashmore's compelling appraisal of the impact of black celebrities on the cultural landscape of contemporary America. In recent years a new variety of African American celebrity has emerged: acquisitive, ambitious, flamboyantly successful and individualistic - more interested in channelling their energy into career development than into the political struggles that animated some of their predecessors. Bill Cosby and Oprah Winfrey were early examples; current A-listers include Beyoncé and Tiger Woods.

The most valuable product these celebrities sell, according to Cashmore, is a particular conception of America: as a nation where racism has been - if not banished - rendered insignificant. Jargon-free but with scholarly attention to theory, evidence and logic, this is a riveting account of contemporary American society, from the minstrel shows of the nineteenth century, through the Hollywood film industry of the 1930s, to today's hip-hop culture.
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Beyond Black: Celebrity and Race in Obama's America

Beyond Black: Celebrity and Race in Obama's America

by Ellis Cashmore
Beyond Black: Celebrity and Race in Obama's America

Beyond Black: Celebrity and Race in Obama's America

by Ellis Cashmore

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Overview

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.

Beyond Black is Ellis Cashmore's compelling appraisal of the impact of black celebrities on the cultural landscape of contemporary America. In recent years a new variety of African American celebrity has emerged: acquisitive, ambitious, flamboyantly successful and individualistic - more interested in channelling their energy into career development than into the political struggles that animated some of their predecessors. Bill Cosby and Oprah Winfrey were early examples; current A-listers include Beyoncé and Tiger Woods.

The most valuable product these celebrities sell, according to Cashmore, is a particular conception of America: as a nation where racism has been - if not banished - rendered insignificant. Jargon-free but with scholarly attention to theory, evidence and logic, this is a riveting account of contemporary American society, from the minstrel shows of the nineteenth century, through the Hollywood film industry of the 1930s, to today's hip-hop culture.

Product Details

ISBN-13: 9781780931470
Publisher: Bloomsbury Publishing
Publication date: 08/02/2012
Series: Criminal Practice Series
Sold by: Barnes & Noble
Format: eBook
Pages: 176
File size: 1 MB

About the Author

Ellis Cashmore is Professor of Culture, Media and Sport at Staffordshire University, UK
Ellis Cashmore is the author of Elizabeth Taylor: A Private Life for Public Consumption (2017) and Beyond Black: Celebrity and Race in Obama's America (2012), both published by Bloomsbury. A third edition of his Celebrity Culture is forthcoming. He has held positions in sociology at the universities of Hong Kong and Tampa, USA and is currently an honorary professor at Aston University, UK.

Table of Contents

Introduction - I Sell Entertainment
Sideshows and Carnival Barkers
Obama Believes in Obama
If Oprah Can Make It, What Does It Say About Me?
A Black Family That Tv Hadn't Seen Before
Please Be Black, Michael
A Desire for Buffoornery and Song
Black Models Don't Sell
Like a Jungle Sometimes
The Ghetto Inside
Reflecting the Way We Think About Race
The Death of Blackness
Bibliography
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