Beyond Black: Celebrity and Race in Obama's America
Beyond Black is Ellis Cashmore's compelling appraisal of the impact of black celebrities on the cultural landscape of contemporary America. In recent years a new variety of African American celebrity has emerged: acquisitive, ambitious, flamboyantly successful and individualistic - more interested in channelling their energy into career development than into the political struggles that animated some of their predecessors. Bill Cosby and Oprah Winfrey were early examples; current A-listers include Beyoncé and Tiger Woods.

The most valuable product these celebrities sell, according to Cashmore, is a particular conception of America: as a nation where racism has been - if not banished - rendered insignificant. Jargon-free but with scholarly attention to theory, evidence and logic, this is a riveting account of contemporary American society, from the minstrel shows of the nineteenth century, through the Hollywood film industry of the 1930s, to today's hip-hop culture.

1111466506
Beyond Black: Celebrity and Race in Obama's America
Beyond Black is Ellis Cashmore's compelling appraisal of the impact of black celebrities on the cultural landscape of contemporary America. In recent years a new variety of African American celebrity has emerged: acquisitive, ambitious, flamboyantly successful and individualistic - more interested in channelling their energy into career development than into the political struggles that animated some of their predecessors. Bill Cosby and Oprah Winfrey were early examples; current A-listers include Beyoncé and Tiger Woods.

The most valuable product these celebrities sell, according to Cashmore, is a particular conception of America: as a nation where racism has been - if not banished - rendered insignificant. Jargon-free but with scholarly attention to theory, evidence and logic, this is a riveting account of contemporary American society, from the minstrel shows of the nineteenth century, through the Hollywood film industry of the 1930s, to today's hip-hop culture.

39.95 In Stock
Beyond Black: Celebrity and Race in Obama's America

Beyond Black: Celebrity and Race in Obama's America

by Ellis Cashmore
Beyond Black: Celebrity and Race in Obama's America

Beyond Black: Celebrity and Race in Obama's America

by Ellis Cashmore

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Overview

Beyond Black is Ellis Cashmore's compelling appraisal of the impact of black celebrities on the cultural landscape of contemporary America. In recent years a new variety of African American celebrity has emerged: acquisitive, ambitious, flamboyantly successful and individualistic - more interested in channelling their energy into career development than into the political struggles that animated some of their predecessors. Bill Cosby and Oprah Winfrey were early examples; current A-listers include Beyoncé and Tiger Woods.

The most valuable product these celebrities sell, according to Cashmore, is a particular conception of America: as a nation where racism has been - if not banished - rendered insignificant. Jargon-free but with scholarly attention to theory, evidence and logic, this is a riveting account of contemporary American society, from the minstrel shows of the nineteenth century, through the Hollywood film industry of the 1930s, to today's hip-hop culture.


Product Details

ISBN-13: 9781780931494
Publisher: Bloomsbury Academic
Publication date: 09/27/2012
Pages: 176
Product dimensions: 6.00(w) x 9.10(h) x 0.60(d)

About the Author

Ellis Cashmore is Professor of Culture, Media and Sport at Staffordshire University, UK

Table of Contents

1 Introduction - "I sell entertainment" 1

2 Sideshows and carnival barkers 11

3 Obama believes in Obama 22

4 If Oprah can make it, what does it say about me? 35

5 A black family that tv hadn't seen before 46

6 Please be black, Michael 58

7 A desire for buffoonery and song 72

8 Black models don't sell 85

9 Like a jungle sometimes 97

10 The ghetto inside 111

11 To be spoken for, rather than with 125

12 The death of blackness 136

Bibliography 147

Index 159

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