Table of Contents
Foreword Perry Marshall ix
Introduction xi
Part I Are You Ready For a New Boss?
Chapter 1 The American Dream Gone Awry 3
Chapter 2 Don't Sell Yourself Short 21
Chapter 3 How Entrepreneurially Ready Are You? 33
Part II Size Matters! 39
Chapter 4 Company of One 41
Chapter 5 Boss of a Few 49
Chapter 6 Business of Many 59
Part III To Build Or Buy? That is the Question 65
Chapter 7 Buying a Franchise 67
Chapter 8 Buying an Existing Business 77
Chapter 9 Building Your Own Business 87
Chapter 10 To Partner or Not? 95
Part IV Start Your Engines! 105
Chapter 11 The Road Map: Business Planning 107
Chapter 12 Fuel Up: Finding the Funds 117
Chapter 13 Gaining Traction: The First Six Months 137
Chapter 14 Acceleration: Six Months to Two Years 147
Chapter 15 Full Speed: Two-Plus Years 155
Part V Where to Next, Boss? 163
Chapter 16 When and How to Exit 165
Chapter 17 The New American Dream 175
Epilogue Entrepreneurship on Steroids 185
Additional Resources 191
Notes for My Business Plan 191
Relevant Reading and Research Material 197
Take This Myth-Busting Quiz 199
The Full Picture of 401(k) Funding 201
Acknowledgments 205
About the Author 207