Be Data Literate: The Data Literacy Skills Everyone Needs To Succeed

by Jordan Morrow

Overview

WINNER: International Book Awards 2023 - Business: Technology

In the fast moving world of the fourth industrial revolution not everyone needs to be a data scientist but everyone should be data literate, with the ability to read, analyze and communicate with data.

It is not enough for a business to have the best data if those using it don't understand the right questions to ask or how to use the information generated to make decisions. Be Data Literate is the essential guide to developing the curiosity, creativity and critical thinking necessary to make anyone data literate, without retraining as a data scientist or statistician.

With learnings to show development and real-world examples from industries implementing data literacy skills, this book explains how to confidently read and speak the 'language of data' in the modern business environment and everyday life. Be Data Literate is a practical guide to understanding the four levels of analytics, how to analyze data and the key steps to making smarter, data-informed decisions. Written by a founding pioneer and worldwide leading expert on data literacy, this book empowers professionals with the skills they need to succeed in the digital world.

Product Details

ISBN-13:	9781789668018
Publisher:	Kogan Page, Ltd.
Publication date:	03/30/2021
Pages:	240
Sales rank:	335,349
Product dimensions:	6.14(w) x 9.25(h) x 0.55(d)

About the Author

Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs. He is the founder and CEO of Bodhi Data, served as the Chair of the Advisory Board for The Data Literacy Project and has helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is the author of three books: Be Data Literate, Be Data Driven, and Be Data Analytical, all published by Kogan Page. He is based near Salt Lake City, Utah.

Table of Contents

** Chapter - 01: The world of data; ** Chapter - 02: The four levels of analytics; ** Chapter - 03: Defining data literacy; ** Chapter - 04: The data literacy umbrella; ** Chapter - 05: Reading and speaking the language of data; ** Chapter - 06: Combining data literacy and the four levels of analytics; ** Chapter - 07: The steps of data literacy learning; ** Chapter - 08: The three Cs of data literacy; ** Chapter - 09: Data informed decision-making; ** Chapter - 10: Data literacy and data and analytical strategy; ** Chapter - 11: Begin your data and analytics journey;

Editorial Reviews

"Data Literacy is one of the world's top job skills today and in the future, and Jordan Morrow knows everything there is to know about the topic. So, if you want to boost the data literacy of yourself or your team, then start with this book!"

Bernard Marr

"Jordan is THE face of data literacy! In this debut book, his passion for the subject shines through, conveying clear messages on improved data literacy, data-driven strategies and better decision-making. A must-read for data specialists, business executives & more!"

Data Specialist at Google & Adjunct Professor at I Christina Stathopoulos

"Data literacy is not a science or a math skill. It is a life skill, achievable by everyone. This excellent book covers every dimension of data literacy, from being to doing, starting with the most basic human aptitude: being curious! This book will build from there, to data fluency and data brilliance. Everyone can navigate that journey with this remarkably rewarding book."

Kirk Borne

"Data literacy is a popular term in the business world these days, but both the concept and its value are often vaguely articulated. In this engaging and effective book, Jordan Morrow is clear about what the individual needs to know, but he also draws on broad industry experience to map out a strategic path for organizations and teams. Whether you're an executive wishing your business was better informed, or an individual analyst trying to better explain and persuade with data, you'll find valuable examples and tactical models here."

Donald Farmer

"Get ready for a guided tour on data literacy. Jordan Morrow has put together a 'must have' book on what it means to be data literate, and provides clear steps to take you on your very own data literacy journey."

Kate Strachnyi

"Jordan has created an instant classic. This book highlights why he is called "The Godfather of Data Literacy". Jordan effectively translates his vast experience and expertise into a playbook that people can use to develop their data literacy skills in a logical and pragmatic manner. From clarity around the steps of the data literacy process to how we can make better, more informed decisions using the power of data, he serves as your guide on the path towards data literacy. Read this book and develop your data superpowers."

Founder and CEO of Strategy Titan Jason Krantz