In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.
Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.
1131307815
Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.
Basics Marketing 02: Online Marketing
In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.
Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.
Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.
29.49
In Stock
5
1
![Basics Marketing 02: Online Marketing](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Basics Marketing 02: Online Marketing
184![Basics Marketing 02: Online Marketing](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Basics Marketing 02: Online Marketing
184eBook
$29.49
$31.45
Save 6%
Current price is $29.49, Original price is $31.45. You Save 6%.
Related collections and offers
29.49
In Stock
Product Details
ISBN-13: | 9781350034457 |
---|---|
Publisher: | Bloomsbury Publishing |
Publication date: | 10/05/2017 |
Series: | Basics Marketing |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 184 |
File size: | 33 MB |
Note: | This product may take a few minutes to download. |
About the Author
From the B&N Reads Blog