Backroads Boss Lady: Happiness Ain't a Side Hustle--Straight Talk on Creating the Life You Deserve

by Jessi Roberts, Bret Witter (With)

Overview

Read the inspiring story of a mother of four who faced down her hard past, poverty, and self-doubt to create the life she dreamed of, including owning her own multi-million dollar business—in this book that's "filled with grit, humility, common-sense advice and entrepreneurial wisdom" (Lee Woodruff, #1 bestselling author).

New Plymouth, Idaho. Population 1536. It doesn't look like much from Rural Route 30, but it was here, in this quiet town, that Jessi Roberts created something unexpected: the kind of life she always wanted and a multi-million dollar, for rural/by rural business empire.

The business is Cheekys, which started with 6 purses and a tanning bed. Now in her book, Jessi shows how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand with a 1.5 million strong community. Best of all, she did it by standing tall for her values: always be kind, lift up the next gal, and treat employees and customers like family.

A personal story filled with life and business tips, BACKROADS BOSS LADY is about embracing your passion even when others don't see value in it—or you—and about putting food on the table and believing in yourself. Brimming with authenticity, it gives the warts-and-all, love-it-despite-it skinny on rural life, community, and contentment without compromise.

Product Details

ISBN-13:	9781538745731
Publisher:	Grand Central Publishing
Publication date:	03/05/2019
Pages:	304
Product dimensions:	5.50(w) x 8.40(h) x 1.20(d)

About the Author

Jessi Roberts was born in West Texas. She lives in New Plymouth, Idaho, with her husband and four children. She is the founder of Cheekys, one of the few nationally recognized brands that celebrates rural life, country attitude, and family values.

Table of Contents

Introduction: Is This a Business Book? 5

1 Welcome to New Plymouth 13

2 A Girl's Got to Flex 27

3 Be Pretty 42

4 Facebook and Rodeos: A Broke Girl's Guide to Marketing 60

5 No Big Breakthroughs…Just Fifty Small Ones 78

6 The Second-Year Wall 93

7 Cheekys Chicks 111

8 Expansion: Dumb and Smarter 124

9 This Is What I Mean by Hustle 136

10 Original Gangsters 147

11 Find a Suzie 161

12 Surviving the Bull Shirt 168

13 Picking Partners 188

14 The Chicken and the Egg 200

15 Choose Joy 213

16 Growing Up and Building Out: A Successful Girl's Guide to Marketing 223

17 Head Mother Clucker 237

18 I Left My Heart in New Plymouth 252

19 Core Bitches 262

20 The Numbers Game 277

Epilogue: Back to New Plymouth 284

Acknowledgments 291

Author's Note 293

Editorial Reviews

"With grit, humility, common sense advice and entrepreneurial wisdom, BACKROADS BOSS LADY serves up a manifesto on how to do everything from overcome haters to persevere in business. If you hit a period where you can't go another step, this book will make you feel like running a mile."

—Lee Woodruff, #1 New York Times bestselling author

"Cheekys, which has a warehouse and office in New Plymouth and a retail outlet in nearby Fruitland, is perhaps the hottest thing going in this region of tiny towns and farms near the Oregon border...Now women around the world wear across their chests the company's arch-yet-proud slogans."
—Inc.com, "How This Former Outback Steakhouse Waitress Built a $2.8 Million Retail Brand"

"Jessi's story teaches us never to give up on our dreams. Filled with both inspiration and action, this book will get you back on the path to manifesting your greatest vision, in business and beyond."—Mike Michalowicz, author of Profit First

Backroads Boss Lady isn't a business book. It's real life, real emotion, and real inspiration for all women. Jessi Roberts proves once again that success isn't about money, it's about honesty, friendship, hard work, loyalty, and loving where you live, even when-or maybe especially when-times are hard. Those are lessons all of us can use every day."—Vicki Myron, #1 New YorkTimes bestselling author of Dewey

"Take it from someone who has advised dozens of business owners: Backroads Boss Lady is groundbreaking. Jessi Roberts breaks the mold of what a conventional entrepreneur looks like and shatters every ceiling. This is more than a business book; it's about family, parenting, friendship, community and living your best life with integrity." —Fran Hauser, startupinvestor; former President, Digital at Time Inc.; author of TheMyth of the Nice Girl

From the Publisher