Back on the Market is a Realtor’s guide to life, love, and dating and the multitude of challenges that come with it all. Holly Parker has sold 8 billion dollars of luxury real estate throughout her career as one of Manhattan’s most successful brokers. Through her humor and quick wit, she connects common real estate terms to everyday life, making Back on the Market a fun and unforgettable read.
After seven years of marriage, Holly found herself “falling out of contract,” as a newly divorced woman reluctantly facing the prospect of being “back on the market.” She understands that life is transactional, whether it’s a business decision or those we spend our time with, so she took her skills as a master real estate agent and applied everything she knew to getting her life back.
Cleverly told through the eyes of a Realtor, Holly depicts the perils of life, love, and dating—whether it’s dealing with first-time buyers (those who have a romanticized version of what they think they want and what they can actually have), the value of curb appeal, fixing the foundation of a damaged home, not listing before you’re ready to sell, staging, and so much more.
Hilarious and emotional, Holly shares her dating experiences with “fixer uppers,” the guys with “good bones,” and the “forever renters.” Back on the Market is a story of hope and the pursuit of happiness. Full of memorable takeaways, lessons, and anecdotes, Holly will help you find your perfect “home” and fall in love with life all over again.
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About the Author
Smart, savvy, sophisticated, and professional are words often used by clients and colleagues to describe Holly Parker. Holly’s success and loyal client base can be attributed to these qualities, but it’s her dedication, empathy, integrity, warmth, and humor that truly set her apart from other brokers. Holly understands that buying and selling real estate is an extremely important emotional decision. With a great talent for putting herself in other people’s shoes, Holly listens to her clients’ needs and has an uncanny ability to anticipate their wants. In Holly’s expert hands, clients avoid feeling the crunch of New York’s fast-paced sales market while getting the most it has to offer.
Holly’s thriving business is rooted almost exclusively on referrals and is comprised of national and international clientele. Her commitment, professionalism, and absolute discretion are highly valued by her clients, who include first-time buyers, top Fortune 500 executives, celebrities, investors, and developers. Widely known for her marketing expertise, she specializes in the sale of luxury cooperatives, condominiums, penthouses, and townhouses. A real estate industry powerhouse with well over $7 billion in sales, Holly Parker is with Douglas Elliman, New York City’s premiere luxury residential brokerage. She consistently achieves annual sales in excess of $500 million and has been honored with the firm’s most prestigious sales awards.
Laura Morton is a twenty-time New York Times bestselling author who has written more than fifty books with celebrities including Justin Bieber, Al Roker, Melissa Etheridge, Susan Lucci, John Maxwell, and many more. She is currently producing Anxious Nation, a feature documentary on anxiety and kids.
Table of Contents
Chapter 1 Falling Out of Contract 21
Chapter 2 Making a House a Home 31
Chapter 3 Fixing the Foundation 45
Chapter 4 The Homelessness Problem 57
Chapter 5 My Haunted House 65
Chapter 6 Better Homes and Gardens 79
Chapter 7 The Summer Rental 89
Chapter 8 Mi Casa Es Su Casa 99
Chapter 9 Sprawling Glacier Views 109
Chapter 10 As Is 121
Chapter 11 Abandoned Property 131
Chapter 12 Launching for Sale 149
Chapter 13 Curbside Is King 165
Chapter 14 First-Time Buyers 177
Chapter 15 Getting Board Approval 191
Chapter 16 Staging the Place 205
Chapter 17 Appraised Value 213
Chapter 18 Landing the Dream House 223
Chapter 19 Closing the Deal 241
Chapter 20 No Place Like Home 251