B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade

by Gerrit Heinemann

Overview

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

Product Details

ISBN-13:	9783658385279
Publisher:	Springer Fachmedien Wiesbaden
Publication date:	11/12/2022
Edition description:	1st ed. 2023
Pages:	205
Product dimensions:	6.61(w) x 9.45(h) x (d)

About the Author

Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences.